It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween,...

06 October, 2016

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres, the potential for this Facebook tool is nearly limitless. It’s no longer a question of...

05 October, 2016

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much...

04 October, 2016

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know. Twitter Continues to Evolve Advertising Twitter is allowing advertisers to "have it their way" when it comes to clicks and conversions. This new...

03 October, 2016

Talk about some big news this past week on the social media stage. Snapchat has changed their name to Snap Inc. and released their first hardware product called “Spectacles”. Big moves for a fairly new social platform! But what do these moves mean for marketers?...

29 September, 2016

One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. There are 3...

28 September, 2016

Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In the United States, the rate has gone up by 94%; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. We as...

27 September, 2016

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8th, I imagine people will have a thing or two to say about that, as well. When...

27 September, 2016

What are our customers spending their time doing? What are they saying about us on their channels when we aren’t being tagged? Is there a need they have that we could be fulfilling? How can we interact with them to show them that we get...

26 September, 2016

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers Facebook last week announced five new ad measurement products,...

26 September, 2016

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Trends change with the drop of a hat. I won’t tell you what the next big thing is, but I will tell...

23 September, 2016

It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social...

23 September, 2016