Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition...

Remember when Facebook pages were a thing and we all built tabs? Well, we’re not quite going back to that, but Facebook has improved the experience for companies for the first time in years. All that and more, in this week’s Social You Should Know. Facebook...

While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Thanks to all of these events and more, the social sphere hasn’t been any...

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015, we made a list of predictions that we thought would happen...

Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know. Instagram Adds Links, Boomerangs and Tagging to Stories Instagram has become an increasingly vibrant community over the last two years,...

We are constantly learning more and more about the world of influencers. Some of these items are more "in-general" learnings however, here are four lessons that we’ve learned from working with influencers that can benefit you in the coming year. 1. Tap Into That Network The world of...

Social media is taking up more time in terms of online activities; therefore, its’ users are generating more content to consume. With the influx of content, marketers are likely wondering how this additional branded content is impacting SEO. This post will take a closer look...

Snapchat continues to gain momentum with Millennial and GenZ audiences, and time spent on the channel is still growing. Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media...

We’re just two weeks away from the biggest shopping push of the year. Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from...