Making your audience love your content is one of the biggest challenges social media marketers face. That’s why here at Ignite, we developed our Mindset in the Moment™ approach, to help guide us on the where, what, when, how and why of creating great social...
Last month, we hosted a webinar talking about the past 10 years, the present, and the future of social media. Overall, we had three major predictions on what the future of social media looks like. 1) Data Drives Standards & Sales Anyone who works with data/analytics is hoping...
Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for inspiration and loading up their carts with accessories and bags of fun-size candy. While your Halloween costume may already be hanging...
Emojis have become a centerpiece in this new 21st century communication environment. In fact, as of 2015, 92% of the online population was using emojis. But for those who are not too familiar with emojis and how they work, allow us to catch you up...
Ah, August. The month where we’re all wrapping up our own summer plans, and basking in the last of the long and hot days of the year. When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns....
Influencer marketing has continued to grow and a lot of brands look at it as an essential way to get their message across to the masses. While influencers are utilized across multiple channels, Instagram remains a great way to get high quality content and with...
Here at Ignite Social Media, we pride ourselves on creating people-first content. Over the last ten years, that has evolved many times to reach our newest iteration, Mindset in the Moment™. This approach is based on reaching people with content they will engage with, at...
Last year, at Cannes Lions, Facebook introduced Creative Hub as its newest feature dedicated to experimentation in our mobile-first world. They said, “This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what...
This month, we hosted a webinar in honor of our 10th anniversary in business. The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come...
Leveraging social media is often presented as a way to increase brand awareness and engagement for free. Marketers seeking strong results understand the importance of paid media. Social media allows you to have an immense reach at a low cost. By utilizing paid social media...
Using Your Budget to Drive Sales on Facebook and Instagram With so many objectives available on Facebook and Instagram, it’s important to know which ones are best—and most efficient—at driving sales. Here are two key objectives you should be spending your media dollars on. Website Conversions Of all...
Webinars are a great strategy for businesses trying to show thought-leadership within their industry and generate potential leads at the same time. They can be time intensive to produce as I learned while co-hosting my first webinar this month (check it out here). In this...