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Social Media Roundup: CEOs on Twitter Best in Class

Adoption of Twitter by CEOs may not have been the shortest timeline in social media. However, many CEOs from companies of all sizes are seeing the benefits of maintaining a personal presence on Twitter. As is the case with any slice of Twitter users, some get it right, and some could certainly use a better understanding of the channel. Today, let’s focus on the former and take a look at some of the best in class CEOs on Twitter (in no particular order).

Elon Musk

Elon Musk heads multiple companies, most notably Tesla, and is quite active on Twitter for someone with so much to juggle. Beyond tweeting about his companies, Musk is quick to thank other companies for collaborating with him, is regularly discussing innovation, and is very good at responding to other Twitter users for someone of his stature.

Jacqueline Novogratz

As the CEO of Acumen, Jacqueline Novogratz’s Twitter presence is heavily populated with activist tweets and articles. Novogratz is fairly active, typically tweeting a few times every week. Her presence is consistently focused on eliminating world poverty, equality, and other messages related to Acumen’s goals.

Mark Cuban

Mark Cuban’s timeline is comprised of a little basketball (depending on the time of year, it could be a lot), a good amount of business discussion, and a fair amount of political chatter. True to his personality that’s on display at Dallas Mavericks games or on Shark Tank, Cuban tweets passionately about his interests, and is also happy to engage in conversations with the public.

Tim Cook

What sets Tim Cook apart from many other CEOs on Twitter is the level of activism that populates his timeline. Yes, as the CEO of Apple, there are tweets about new products, events, and store openings, However, a glance through his tweets will show a litany of messages speaking to the importance of diversity, equal rights for all, and a very inclusive, uplifting approach.


These are just a handful of some of the best in class CEOs on Twitter. Know of more? Let us know in the comments. Need recommendations for how your C-suite can be great on Twitter? Contact us. 

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