With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends. Most of us use messaging apps to chat with our friends but nowadays brands are tapping into messaging platforms like Facebook Messenger,...
As a Women-owned business with an African-American president, acknowledging diversity is something we do every day. Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. Check them out. Husband and Wife for Life Laquilla and Mark Lane’s...
If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed...
There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we're going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and...
Imagine this scenario: you're logging in for a regular morning sweep of your brand's channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that's almost never present in your feed....
The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. Here’s...
In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time...
Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything. During the winter months (especially in...
You may have heard that there's a football game this Sunday. Some might even say it's a big game, or maybe The Big Game (if your brand isn't legally in the clear to refer to the Super Bowl itself). No matter what you call the...
Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. In an effort to cut costs, many in-house marketing teams are looking to staff in-house social media managers who can...
Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you...
Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm. But before we get too far down the path of anticipating what is going to happen this year, let’s take...