It’s no surprise that a change in weather can affect our mood and health, but did you know it can also have an effect on the way we consume content? Whether we’re scouring the internet for the best summer BBQ recipes or covering our Pinterest...
Taking a look at key features of the major social channels, you will see many of them overlap. Successful features on one platform tend to be adopted by others. This is especially true of Facebook. Since they got turned down to buy Snapchat, Facebook and/or...
Snapchat can’t catch a break and Facebook cops to another measuring mishap. All that and more in this week’s Social You Should Know! More Signs of Trouble at Snapchat It was only a matter of time. Instagram continues to mimic elements of Snapchat that make made, the...
If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. According to...
When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common. Focusing on either active or passive engagements...
There’s a whole lot that’s changed in the almost ten (!) years since Ignite’s been in the crazy, ever-changing social media business, but one thing has remained the same: Our dedication to the POST Methodology developed by Forrester. You can read all about it here, but...
One of the key advantages social media has over other marketing channels is the ability to get feedback from consumers in real-time. For more traditional marketing channels, like television, print, etc., it can take weeks or months gather insights from a campaign and then even...
Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re...
A new study shows just how much negative reviews matter, Twitter invests big on video, Facebook tests new features, and our sister company wins a Shorty Award for Small Agency of the Year all in this week’s edition of Social You Should Know. WHY NEGATIVE REVIEWS...
Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why...
Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele, received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. The award was given after the influencer-generated...
We’re just about one month away from Memorial Day, the unofficial start of summer. It’s natural to get excited about sitting by the pool, having friends and family over for a cookout, or heading to the beach for a long weekend. However, it’s incredibly important...