December is a busy time for us advertisers as we’re looking to spend budgets by the end of the year. This benefits us in a few ways. It’s important to (wisely) spend the entire budget to demonstrate that you need a similar budget in the...

15 December, 2016

When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Maybe it’s because I wasn’t familiar with Chatbots. Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic...

14 December, 2016

You’ve seen the headlines. “Social Media Predicted (insert disaster/major event here)”. However, it seems these headlines only appear after an event takes place. What if we evaluate social media for trends to predict the future? Could current trends about topics tell us what might be...

14 December, 2016

The new year is almost here, and it’s time for a new start for many social media trends. We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should...

13 December, 2016

With the holidays right around the corner, it’s time for many of us to make our holiday wish lists. For those in the social media world, most of our dreams consist of updates and improvements to make our lives easier and help us do our...

13 December, 2016

Facebook appears to be taking steps to rid feeds of fake news stories, and LinkedIn adds a new tool called Conversation Starters. All this and more in this week’s edition of Social You Should Know. Facebook is Apparently Taking Aim at Fake News As a way to rid feeds...

12 December, 2016

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition...

09 December, 2016

Remember when Facebook pages were a thing and we all built tabs? Well, we’re not quite going back to that, but Facebook has improved the experience for companies for the first time in years. All that and more, in this week’s Social You Should Know. Facebook...

05 December, 2016

While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Thanks to all of these events and more, the social sphere hasn’t been any...

28 November, 2016

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015, we made a list of predictions that we thought would happen...

22 November, 2016