Looking through your social feed (pick any) we all pause when we get to our favorite brand. Why? We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they...

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram, Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016....

This past Sunday was Father's Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond...

Creating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social. 1) KNOW YOUR AUDIENCE Think about what your current followers want...

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Whether you’re running an influencer campaign,...

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections...

We live in a digital world where images and information is constantly at our fingertips, readily available with nothing more than the push of a button. For those who work in social, this 24/7 access can provide the ability to expand our brands reach and...

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines). Not only are these incidents recorded, but they spread like wildfire throughout social media...

While an image or video on social can showcase a brand’s product, it doesn’t truly touch on the “what’s in it for me?” factor that consumers so often look for. Fans are more likely to engage with your brand if you can offer them value....

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf, the majority of social teams are fewer than four people. The size of social teams...

You’ve heard the term social media listening, but is your brand doing it? Does your team even really know what it means? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening...

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s harder than ever to stand out from the crowd. The first step is to stop your fan from scrolling through their...