At some point in your Twitter history, you've probably come across several tweets in a thread that starts like this: https://twitter.com/WhitsonGordon/status/791707109737902080 As Twitter has long held a 140 character limit (which is changing as of fall 2017), if someone wants to continue one train of thought, they...
Whenever I think about DIY projects, I think of Pinterest Fails and how most of my crafts turn out. However, even with the failures, it’s difficult not to want to try the next DIY project that comes across my feed. It gives one a sense...
You may think of LinkedIn as a mere digital rolodex, or you may already be among those who appreciate and leverage it for the treasure chest of thought leadership that it is. You may not necessarily look to Bob, your old college buddy who just...
Establishing your brand voice is critical in the social space. Don’t take my word for it, take Stephanie’s whose blog post was picked up by AdWeek! In a world where there is so much noise, standing out can be a challenge. So, how do you stand...
With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. Which is a challenge. Think about who you’re competing with in your audience’s news feed— other...
With technology it’s difficult to stay on top of things; phones are constantly being upgraded, new televisions come out all the time and video games keep releasing. That’s just a few items since computers and gadgets haven’t even been mentioned. It can be a struggle...
Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...
With the number of digital shoppers in the US expected to reach 221 million next year, it’s important to find smart ways to remove barriers to purchasing. Facebook has made this doable with its product catalog feature, a container that stores all of your product...
There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media...
While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how...
I just saw a meme that said there are 15 Fridays until Christmas. Crazy, right? That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. This post will walk you through things...
As social media continues to evolve, channels strive to increase their users by making updates to their platforms. Snapchat is a platform that continues to make updates in order to stay relevant as giants like Facebook/Instagram create features to rival them. Back in August it was...