When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are...
A lot of planning goes into creating a single social media post. Our newest white paper, “Mindset in the Moment” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. One of the more...
I was told I need to write this blog post by my fellow coworkers who insisted I “just need to get it out of [my] system”. Apparently, this is supposed to quell my need to make puns in meetings, and the hallway, and the kitchen,...
Social media moves fast! Just as you have wrapped your head around the latest platform features or developed a great new marketing tactic, the rules have changed. This year was no exception and in the spirit of Thanksgiving, we’re going to recap the three trends...
Ahh, Twitter. The social network that some love, some hate, and some love to hate. Twitter has long been in the news for the trolling, harassment, and overall abusive behavior that has plagued them for years. Over the last year or so, the hostile social...
Comedy clubs and Saturday Night Live are great and all, but have you noticed how funny the internet is lately? Just take a scroll through Facebook and Twitter, and you’re guaranteed to find a post that immediately makes you LOL and then tag your best...
Greetings, hockey fans! While the NHL doesn't have the massive audience of the NFL, hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to...
The holidays are quickly approaching, which means that before you know it, your timeline will be sprinkled with the spirit of the season! As social media marketing professionals, it is our job to create content that performs well and stands out among all the other...
A quick Google search can reveal various options for how to improve your social media posts. There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their...
Let’s face it, we’re going to blink and it’s going to be 2018. In the social space, where things are (or appear to be) happening in the moment it’s still possible to plan and gauge where the trends are heading which simply means, it’s never...
Halloween is the holiday I look forward to most every year. Between the silly costumes to the scary movies and everything in between, it’s fueled by nostalgia and debates on whether Hocus Pocus is a great movie or not. (It is, don’t lie to yourself.)...
Now that we have entered November, brands are in holiday mode for the remainder of 2017. The countdown to Black Friday is on—only 3 short weeks away. If you in the process of planning or finalizing your strategy for Black Friday, the following tips are...