The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help...
Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your...
Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Google+ surprises most and announces a few new updates, all in this week's edition of Social You Should Know. Facebook May...
We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago, but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes...
A year in social media marketing feels like 10 years in traditional marketing. Things change at light speed and as marketers, it’s our jobs to stay on top of it all. While it’s impossible to remember all the changes that happened, we can help you...
The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to 6x more mentions on Twitter. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day...
Now that they have 150 million daily users looking at Instagram Stories, the social platform is going to start selling ads between different people’s stories. That, and much more, in this week’s Social You Should Know. Instagram Ties Snapchat in Daily Users? Offers Ads Instagram is reporting...
While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets, and laying out promotions for the upcoming year. While thinking big and thinking ahead is key to success, try...
Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful. (The majority of us are with the latter.) With the constant worry of what perfect gift to get your boyfriend of three years or your...
“If you fail to plan, you plan to fail.” Ever heard this saying before? Probably a few thousand times every new year. This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. In need...
As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong...
At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. After...