There’s plenty of big money to make big moves in the beer business. Enough for extravagant Super Bowl ads. Enough to create cans for every NFL team in the league. Enough to change your name to America. And while that money may pay for these...
The great Dr. Seuss once said, “You have to be odd, to be number one,” and while this quote can be interpreted many ways, to me it has always meant that to be the best, you must not be afraid to be a little quirky....
You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? The good news is that preparing in advance isn’t too difficult and the steps are the same regardless of whether or not you’re a speaker, a panelist...
Clients often ask us how their channels look, and how a social media marketing strategy could help. This post will walk you through some of the key aspects to answering those questions. Measurement & Benchmarks The first step is looking at how your social media presence...
Here's a fun game (depending on your definition of fun anyway): Google "is Snapchat dying" and "is Twitter dying." You'll get a lot of results, a lot of facts that may be startling if you've invested in either company, and a lot of predictions about...
The start of fall means the return of favorite TV shows—and the introduction of new ones. With so much conversation happening around buzz-worthy TV shows on social, brands are eager to join in. If you’re looking to interject your brand into these conversations, here are...
Adoption of Twitter by CEOs may not have been the shortest timeline in social media. However, many CEOs from companies of all sizes are seeing the benefits of maintaining a personal presence on Twitter. As is the case with any slice of Twitter users, some...
From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. We can live through our family and friend’s pictures from their vacations, but there’s more! There’s a...
With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. Chatbots Because this is now the norm and the way we communicate, businesses have made it available as a service in messengers like Facebook Messenger...
Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their entirety (sad, right?). Well, it’s finally time for the real deal to begin! To celebrate, I’ve compiled...
Making your audience love your content is one of the biggest challenges social media marketers face. That’s why here at Ignite, we developed our Mindset in the Moment™ approach, to help guide us on the where, what, when, how and why of creating great social...