In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and...
Will Facebook Stories Get Users to Create More Original Content? It’s no secret Facebook has been seeing declines in original posts by users on the platform. Taking yet another play from Snapchat, Facebook has been testing Facebook Stories in Ireland. It announced last week it will...
It's time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers, now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to...
Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News...
You’ve come up with a great social media strategy and your team has created some fantastic content. Now it’s time to share it with your fans and watch the comments roll in. One last question before you do: will you post and monitor your comments...
It has been no secret that ever since Snapchat turned down Facebook’s offer to buy them in 2013 for $3B in cash, Facebook has targeted the social channel head on. In 2016 and 2017 competition has heated between the two platforms as Snapchat prepared for...
The world of social media never slows down and this week is no exception. Below are some highlights including the value of a social media fan, if Snapchat’s new IPO was a success or failure, and Pinterest continuing its foray into the visual search world,...
WHAT ARE INSTAGRAM PHOTO ALBUMS? Instagram is giving us yet another way to story tell, sharing a more complete picture of our experiences. This week, Instagram launched its multi-photo carousel, which gives the user the ability to share a mix of up to 10 photos and/or...
In the growing world of social media, user experience and customer service are playing an ever-crucial role. Your channels are the meeting ground of your community, where they can voice both their love for your brand, and rant about what they wish was different. It’s...
Instagram artists are some of the most entertaining types of influencers to follow on the social media network, today we're going to highlight five. The reason I love them? They constantly put a smile on my face and prompt me to wonder if I too could create some...
Tough competition for Twitter and Facebook’s latest moves to remove flaws in data. That and more in this week’s Social You Should Know. Sina Weibo Creeping Up on Twitter After China blocked Twitter in 2009, a clone emerged in the form of Sina Wiebo. The platform...
March Madness is right around the corner, and you know what that means, brackets, brackets and more brackets. Avid college basketball fans everywhere will be filling them out, and subsequently crumbling them up half way through the first round of games, but how will brands...