Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know. Instagram Offers Stories Ads Globally and FB Automates Canvas Instagram has made Stories ads officially available...
Ahh, summer. The weather is warm, kids are out of school, and your favorite vacation spots are calling your name. Time to take some time off work! You can certainly wrap up your work early and everything else can wait until you’re back in the...
April Fools’ Day is great if you have an affinity for pranks and letting your inner child out. Some brands know how to capture this better than others. Here is a look at the best in class of brands on social media: April Fools’ Day...
Let’s face it—generating quality, engaging content is tough. Some days you’re strapped for time, working against the clock, while other days the creative well has run dry. But in the age of visual marketing, the images you choose are just as important (if not more...
LinkedIn makes more UX changes by launching curated stories, Twitter gives Periscope additional monetization with pre-roll ads, and Instagram takes a new stand on fighting NSFW images in this week’s edition of Social You Should Know. LinkedIn Launches Trending Storylines Since Microsoft’s acquisition of the channel,...
One of the biggest challenges social media managers face is having enough content. It can be exhausting developing interesting, dynamic posts day after day to fill a calendar. Even if you do have enough ideas, procuring images and copy that work on social media is...
In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and...
Will Facebook Stories Get Users to Create More Original Content? It’s no secret Facebook has been seeing declines in original posts by users on the platform. Taking yet another play from Snapchat, Facebook has been testing Facebook Stories in Ireland. It announced last week it will...
It's time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers, now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to...
Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News...
You’ve come up with a great social media strategy and your team has created some fantastic content. Now it’s time to share it with your fans and watch the comments roll in. One last question before you do: will you post and monitor your comments...
It has been no secret that ever since Snapchat turned down Facebook’s offer to buy them in 2013 for $3B in cash, Facebook has targeted the social channel head on. In 2016 and 2017 competition has heated between the two platforms as Snapchat prepared for...