A couple of weeks ago we hosted a webinar, “Staffing for Social Success,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to the webinar here are 4 reasons why your social media...

22 September, 2016

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. The bulk of this, about 77%, is expected to be spent on Facebook...

22 September, 2016

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. From Buzzfeed’s exploding watermelon to a Metropolitan...

21 September, 2016

The key to a successful paid media campaign is targeting, but that’s easier said than done. There are many nuances to it, and if you target the wrong audience you’ll be spending time on people who aren’t interested. Luckily, Facebook has numerous targeting options that...

21 September, 2016

In a recent New York Times article, Mike Isaac wrote, “On one hand, many digital ads are a nuisance…Yet the ads also serve as a business foundation for many digital publishers to provide content to readers.” So what is the deal with digital ads? How...

20 September, 2016

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy). What’s trickier is understanding the actual consumer demand (or what will be next in demand). Here, I’ve compiled an initial list...

19 September, 2016

Snapchat, I’m sure you’ve heard about it. This app is exploding as one of the most popular social media tools out there. So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using...

16 September, 2016

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A few brands tested them out, but there was limited success due to the poor...

14 September, 2016

  We know, we know. Another day, another post about the importance of online reviews. We could throw out stats like how one negative review can cost you up to 30 customers, or how 4 out of 5 consumers reverse their purchase decisions based off of negative...

12 September, 2016

Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue....

12 September, 2016