Snapchat, I’m sure you’ve heard about it. This app is exploding as one of the most popular social media tools out there. So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using...

16 September, 2016

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A few brands tested them out, but there was limited success due to the poor...

14 September, 2016

  We know, we know. Another day, another post about the importance of online reviews. We could throw out stats like how one negative review can cost you up to 30 customers, or how 4 out of 5 consumers reverse their purchase decisions based off of negative...

12 September, 2016

Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue....

12 September, 2016

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this...

07 September, 2016

You recently graduated college and you are ready to take on the world! You have a degree and you think you are one hot commodity in this big world! Hey, you even added a few connections on LinkedIn. Your connections are not just your friends...

01 September, 2016

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. Behind-the-Scenes Content Instagram Stories...

31 August, 2016

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team Bucking the 'lack of representation' trend in the advertising business, Ignite Social Media today announced several management changes. The agency, recently named the Social Agency of the Year Worldwide in the Corporate Social Media Awards, named...

30 August, 2016