Social Media Roundup: April Fool’s Day

April Fool’s Day has become a day when audiences expect brands to pull clever and hilarious pranks. Since they are less of a surprise, brands are having to get crafty with their April Fool’s shenanigans. In the past years, we’ve rounded up the best in class pranks and given a rundown on the do’s and don’ts of social media pranks.

It’s important to keep in mind the potential impact an April Fool’s prank can have on your brand’s reputation. While it can be funny to poke fun at competing brands or your customers, it can also create a PR nightmare. Paying attention to what’s happening in the media and the ever-changing world of social media will ensure a successful and funny, but not offensive, prank.

Here’s our look at some of the best of April Fool’s Day pranks from 2018!

Chuck E. Cheese’s

Chuck E. Cheese’s sent out a press release that the prolific Munch’s Make Believe Band is retiring. Not only are they breaking up, but they are embarking on a farewell tour. They created a series of hype videos for the tour- check them out on their Twitter.


REI created a very vibrant “ZipAll” suit that has zippers on zippers on zippers. Included is zip away sleeves, removeable pockets, an attached hat and a pull off front panel- just in case you want to make your lime green ZipAll a V-neck. Oh yeah, and it has a cape.


In an effort to end “the longtime battle between snack and remote,” Roku introduced the Happy Streaming Socks. Essentially, you use your feet and these socks to control your Roku.  You can swipe to browse, tap your toes to select and click your heels to play.


Lego introduced a product I’m sure all parents wish was real. Called the Vacusort, this vacuum sorts by brick shape and color, while separating out dust.

Head & Shoulders

Head & Shoulders had some fun and introduced their new body wash and shampoo combo: Knees & Toes. They even utilized their influencers, who posted about their excitement for the product launch.

Hidden Valley

In case you’ve been wanting to “shine like a freshly baked chicken breast,” Hidden Valley has the fake makeup line for you! Their new line of ranch inspired products, aptly titled Valley Girl Cosmetics, even has a website– although you can’t actually buy any of it.

From a Lego vacuum to REI’s ZipAll, brands found a way to create clever pranks, while keeping their image intact. What was your favorite prank? Let us know in the comments! Want to up your social media game? Connect with us. 

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