Popular Social Media Topics of 2016

2016 has been a very eventful year, especially in the world of social media marketing. Networks died, new features were rolled out and our own agency went through an exciting leadership change. But as the year comes to a close, we wanted to look back at some of our most frequented blog posts to see what people were really, really interested in this year. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds.



How “Making a Murderer” Made its Mark Through Social Media, by Jessica Hammerstein

Last year “Making a Murderer” certainly made its mark over the holiday break. I swear Netflix was about to crash with the amount of people streaming the 10-part documentary, but luckily it never did. Coming back from all the commotion, our analytics team did an analysis of what exactly people were talking about on social media in regards to the show. I must admit, it’s quite fascinating.


The State of Snapchat, by Adabelle Espinosa

I guarantee this won’t be the only Snapchat post we see on this list. Snapchat has been top of mind for many marketers this past year, and i’m sure it will continue to be a hot topic through 2017 as well.


The Ignite Mystery Trip 2016: Destination Revealed, by Jessica Gaylord

The Ignite Mystery Trip is something that everyone loves to learn about, and one of the many reasons our agency is an amazing place to work (#greatworkplace). This past year we went to Punta Cana… but where will be go in 2017?


5 Ways to Win in Social Media Marketing for Seasonal Products, by Leeann Dickerson

One of the many questions we frequently get asked is how to help brands stay relevant year round when they have a seasonal product. If this is an issue your brand faces, then this post is a great asset to keep in your back pocket.


Dos & Don’ts Regarding What to Post this Memorial Day, by Ryan Shattuck

Holidays can be difficult to incorporate into your social media strategy. Too often we see brands do the wrong instead of the right. Not every holiday is relevant to your brand, and this post does a great job showcasing Memorial Day best practices.


What the Elimination of Facebook’s 20% Text Rule Really Means, by Sam Foon

Ah the 20% rule. Something that many brands have difficultly with. In June, we all felt a sigh of relief when Facebook announced the elimination of this rule… then we read the fine print.


How to Create and Post a 360-degree Photo on Facebook in the Next 60 Second, by Dave Ryan

The development of 360 photos changed the content game on social media. But – many people didn’t understand how easy it really was to create this amazing form of content. That is, until Dave decided to share this hack with the world.


4 Emerging Social Media Communities, by Jordan Hefty

Social media is a constantly changing force to be reckoned with. At times the changes can feel overwhelming, but this post certainly helps recognize four emerging social media communities we were beginning to see this past year.


Cats Versus Dogs of Instagram, by Ryan Sweeney

The great debate made its way to social media with this blog post from our Director of Analytics. With one of each furry friend of his own, he wanted to take a deeper dive into which animal really wins in social. Curious? Take a look!


How to Create a Snapchat Geofilter, by Bruna Camargo

I won’t say I told you so, but here we have it – another Snapchat post. Geofilters and Lenses have been all the rage this past year. While brands are dishing out the big bucks to invest in Geofilters, we took some time to break down the development process.


5 Black Friday Social Media Campaigns and Tactics to Learn From, by Stephanie Purinton

In preparation for one of the biggest sales days of the year, we looked into what worked, and didn’t work, last year to help brands plan their strategies.


To Be Determined…

What? The month isn’t over yet! For all we know, this very post could be the top performer of the month (fingers crossed).  But don’t worry – we’ll be back in 2017 to let you know the real winner.

There you have it folks. 2016 had a lot going on, and i’m sure next year won’t be any different. In fact, if you’re still trying to plan your social media marketing efforts for 2017, don’t hesitate to say Hi.

Ignite Social Media