Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team

Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes. The agency, recently named the Social Agency of the Year Worldwide in the Corporate Social Media Awards, named its current Chief Operating Officer Deidre Bounds as President of the agency, effective 9/1. Jim Tobin, the company’s founder, will assume the role of Chief Executive Officer the same day.

“You don’t remain one of the world’s leading social agencies for 9 years without constantly evolving,” Tobin said. “Today, we’re evolving our leadership team even further by elevating Deidre to president. Her leadership at Ignite and prior to it have demonstrated the energy she infuses into the organizations she runs. By taking the position of CEO, I can focus on high level business strategy while also developing our Carusele influencer marketing product.”

The agency is also promoting Lisa Braziel and Misi McClelland to become the company’s first Senior Vice Presidents. They, along with Bounds, will maintain day-to-day responsibility for Ignite. Braziel was the agency’s first employee back in 2007, most recently serving as Vice President of Strategy. McClelland has served as the agency’s Vice President of Media and Analytics for the last 6 years. Both have served as senior advisers to Ignite owners.

“I am honored to lead Ignite and humbled by the trust and support Jim has given me,” says Bounds. “Having known and worked with Misi and Lisa for many years, there’s already a collective excitement and energy among us to bring our unique talents to leading this team and supporting our clients.”

About Ignite Social Media

Ignite Social Media, founded in 2007, created an innovative, specialized approach used to power social media marketing for some of the world’s best brands. As one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. More at:



From left to right: Deidre Bounds (President, Ignite Social Media), Lisa Braziel and Misi McClelland (Senior Vice Presidents, Ignite Social Media)

Ignite Social Media