27 Sep Facebook, Cool or Nah; Snapchat Trumps With Millennials | Social You Should Know
Facebook’s problem with teens is the same problem every parent of a teenager will eventually face. At some point, their kids will stop thinking they are cool.
Facebook Works to Help Marketers
Teens may have less interest, but that doesn’t mean Facebook is not a viable place for marketers. In a new effort to keep things interesting, Facebook is unveiling a new advertising platform to show marketers how to better reach their audiences and measure their ad buys.
Snapchat Discovery Rolls Out This November
Speaking of ad buys. Current teen favorite Snapchat, who celebrated three years in business Friday, is expected to introduce its Snapchat Discovery service in November. According to a fairly recent Business Insider, brands like Taco Bell, BMW and Karmaloop have already begun positioning themselves with Snapchat audiences. November will reveal how well Snapchat Discovery will work. In case you missed it, here is the full BI article from August 22.