Social Media ‘Unlocks’ the All-New 2015 Chrysler 200

We don’t talk too often about our own work on this blog, but we thought it would be nice to share a program that is active now for those who want to give it a try.

A new product is a flagship moment for companies and marketers alike. When Chrysler Group came to us requesting a social program to support the launch of the All-New 2015 Chrysler 200, we gathered some of our best and brightest to build what is now Unlock The 200.

Knowing that any vehicle is a collection of its individual features, we set out to showcase the quality and innovation behind the 2015 Chrysler 200 with an interactive experience and social sweepstakes. From exterior to technology to performance and safety and security, Unlock The 200 sends users on a scavenger hunt across the Internet to discover and unlock features through partner websites.


Running for six consecutive weeks, participants will use hints to help locate the sites, unlock the details of each weeks’ feature and enter for a chance to win a two-year lease of the All-New 2015 Chrysler 200 and a $10,000 cash prize.

Visit today to unlock your chance to win. Let us know your thoughts in the comments.

Ignite Social Media