Twitter Feuds: What Happens When Brands Go Head-to-Head
Twitter feuds do occur, but they are not necessarily a negative interaction between companies involved. Some of them do end poorly or are not done as tastefully as you would hope, but these digital fisticuffs can also show the witty personality of the brand, and bring in a lot of retweets and mentions at the same time. Here are several examples of previous brand vs. brand interactions on Twitter.
Nature Valley vs. HondaWhile Honda had just begin promoting their HondaVAC, what better way to do so than by targeting the crumbly source of the problem? Nature Valley was able to respond in a witty way, and Honda went about their business targeting several other snack brands as well, including Oreo, Skittles, Cheerios, and Sun Chips. While these tweets did not receive a lot of engagement, their campaign was clever and hit the nail on the head in terms of what the HondaVAC was created for, and the target audience it would be useful to.
Kit Kat vs. OreoAfter a Twitter follower of both @KITKAT and @Oreo mentioned that she enjoyed chocolate so much that she was following both accounts, it’s no surprise that at least one of these historically tongue-in-cheek brands ended up tweeting back. While losing the timeliness factor by responding two days later to @Laura_ellenxx’s tweet, Kit Kat challenged Oreo to a game of tic-tac-toe, where the winner would supposedly win the fan’s affection.
On top of using their own products as the game pieces, there were a lot of positive mentions from fans about the interaction. While this in itself was great, Oreo seemed to take into consideration that a winner/loser situation could end poorly, and both ended the game while paying their competitor a compliment.