Be honest. Are you still planning social content using a monthly calendar?  Through experience, we’ve found this won’t drive business results. We’ve created a new approach that converts customers through social media content. We want to share what we’ve learned, so we’re hosting a FREE webinar...

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to...

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. That’s a lot of content! With this much noise in the social space, marketers have almost no time to capture the attention of their...

Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” dropdown on any ad they are served. The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to...

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content...

Facebook Automatic Events Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. This feature was developed last year and is not yet available on all ad accounts, but there some ad accounts who...

It’s hard to keep up on the ever-changing landscape that is Social Media, but don’t worry, we got you. Here are a few of the February highlights from our bi-weekly newsletter – Social You Should Know. February Social Media Updates Instagram Stories Rise to Half a Billion...

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today. From...

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. This decrease in organic reach by platforms has caused a huge spike in brands paying billions of...

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading...