Phase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy In our digital age, the road to consumer’s dollars is paved with good content....
Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed] Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...
We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce We partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar'd State...
The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or...
Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of...
March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients - Sabra, Vera Bradley, Discover Boating & Altar’d State - were...
Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools to complete the purchase funnel and efficiently...
As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter...
Snapchat has stepped up its ad game in terms of trying to show brands that their platform can get people to physical locations. Snapchat location ads have been around for about a year, but they recently added additional features for brick and mortar locations. Snapchat Location...
That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users, this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users...
Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With...
We see them all the time on social, inspiration quotes meant to get our fingers tapping that like button. People relate to them and share them with their friends almost as much as memes. The question is, if you’re a brand, can you legally use...