As we head into the back half of October, we approach a time of year that is integral for so many brands’ bottom lines – the holiday season. While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to...
Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one...
October is here, which means Halloween is just a few short weeks away. While you scramble to snag the best fun-sized candies and cutest dog costume, stay on trend and maximize your brand’s engagement with these Halloween Pinterest trends for costumes, décor, makeup and more. Costumes Television and movies are driving costumes picks...
You don't always need a fancy digital camera for photography. These days, some smartphones can be just as useful. Newer smartphones come equipped with cameras that can capture high-quality photos that stand out on the newsfeeds. This means that shooting social content on your smartphone is something that content...
Source: Facebook The off-Facebook Activity tool, also known as “Clear History”, will be launching in the United States on October 1st. The full roll-out should be complete by the end of the year. This tool has been in testing phases for a while and has rolled...
It’s the end of Summer and time to get back into the swing of things, ready for the end of the year armed with September social trends. Battle of the Brands to Joining of the Brands It’s no news that fast food brands like to take the...
As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. However, it can be difficult to stay on top of the constant stream of changes, updates, and additions coming from all the different networks, so to help...
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO,...
“Diversity” and “Inclusion” are words thrown around pretty often in 2019. It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. However, in today’s world, a makeup...
In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine parameters for spend, optimization, and profit. From this, we put together a few calculations to help you determine what ROAS benchmarks are...
If you’ve been working in social media over the past few years, this will come as no surprise to you. Facebook-owned Instagram is “borrowing” yet another feature from Snapchat: the AR filter. Now anyone is able to create their own Instagram AR filter … for free and without...
Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. There...