31 Jul Infographic: Millennials vs Gen Z Social Media Usage
The power-struggle is real. It seems that every brand out there is trying to figure out the right way to target Millennials and Gen Zers. However, there’s a huge problem at hand that we at Ignite Social Media want to help fix: Understanding who Millennials and Gen Z are TODAY.
We’ve found that most people are a bit stuck. They forget that Millennials have, for the most part, grown up and aren’t those crazy college kids they were a few years back. Similarly, Gen Z has also grown up and gained MUCH more buying power as a generation than they previously had.
In an effort to help marketers understand the Millennials vs Gen Z mindset in 2020, we put together the following infographic that breaks down and compares their social media usage. If you don’t have a moment to read the entire graphic, here’s a breakdown of a few key points.
- Millennials: Ages 24-39, make up about 26% of the US population.
- Gen Z: Ages 8-23, make up about 25% of the US population.
- While both enjoy using YouTube and Instagram heavily, Millennials are most often found on Facebook while Gen Z focuses a lot of their attention on Snapchat.
- A recent study found 67.9% of Millennials and 70.2% of Gen Z had made at least 1 purchase or more in the past month based on social media.
- Both audiences feel similarly in that they want brands to offer customized products, help improve their image, and run customer focused communities.
If you have any questions pertaining to this infographic or social media in general, we encourage you to contact us. Additionally, feel free to download a copy of our infographic using the form below.
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