Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social...

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. This has particularly come into play this year with the iOS.14 update. Facebook has...

Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we're still seeing brands make social media marketing mistakes that are easily avoidable. Our agency has over 14 years of experience...

In September of 2019, the TikTok takeover began as brands, marketers, and consumers' interest in TikTok began to surge. If the brand you work for is still contemplating creating a TikTok profile or if you’re already in the thick of things and working to solidify...

For most of us in countries with widespread advanced technology, no claim on our time has grown as rapidly as our online experience. That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping). Then, the...

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. How else can you properly measure...

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the 'social media network' category and into the 'streaming service' category. We asked one of our representatives...

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform...

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...