2016 has been a very eventful year, especially in the world of social media marketing. Networks died, new features were rolled out and our own agency went through an exciting leadership change. But as the year comes to a close, we wanted to look back...

It's been almost 20 years since social media came to existence. While it took some time to really take off, social media users currently spend an average of two hours a day on social sites according to GlobalWebIndex. What's more, they're also using more networks,...

It’s that time of year again. Organizations are beginning to evaluate agency relationships and are making the tough decision to either move forward or move on. As we are in Q4, contracts are ending and the pressure is on to make a decision on a...

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...

Every so often we tend to see lists appear across the internet, speaking to some of the best places in the world to work. Some of these places have the best technology, an exquisite location or even better, an excellent benefits program. At Ignite Social Media,...

Although the weather has made it feel more like spring this past week, the reality is 2016 will be here any day. This means that the time has come to once again reflect on our lives and create the infamous New Year’s resolution. [br][br] [br][br] Okay, resolutions are not...

[br][br] Social networks aren’t just letting photos sit on their pages, as both Facebook and Pinterest announced interesting new photo technology, in this week’s Social You Should Know. Facebook’s New “Photo Magic” and Pinterest’s New Photo Search It’s not enough for Facebook to offer to tag our friends...

Earlier this month, we covered the emerging popularity of branded emoji keyboards, and more specifically how Bojangles' innovative Bomoji was generating such success. But there is one brand who has trumped all other emoji efforts from a marketing standpoint...

Football is officially back! And along with the return of this outstanding sport also comes the influx of sponsored advertising to us football fans.  I won’t complain about the massive amount of Facebook ads filling my Newsfeed this offseason coaxing me to buy Patriots gear...