Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering—are hashtags still worth...
AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them?Our take: probably not.What is an AI influencer?AI...
Creating a social media report that is just an export from a tool or screenshots from the native platform is a disservice to your client, your team, and yourself. To help social media marketers, influencer marketers, and digital marketing professionals using AI tools like ChatGPT,...
April Fool’s Day is a golden opportunity for brands to showcase their creativity, humor, and—when done right—engage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused...
Maximizing engagement with short-form videos isn’t just about hitting “post” and hoping for the best. Whether you’re on TikTok, Instagram Reels, YouTube Shorts, or Facebook Reels, how you craft your content plays a huge role in getting people to interact.At the core of an engaging...
We recently launched the Ignite Social Media TikTok Live Creator Network, offering creators in the United States and Canada access to expert coaching and support—at no cost. Whether you're an established creator or a marketer guiding influencer campaigns, this network is built to help maximize...
Admit it. It’s been forever (or maybe never) since you’ve gone back through your brand social accounts and done a full cleaning, right? While daily posting and engagement are critical, the behind-the-scenes maintenance is just as important for long-term growth and protection. This guide has been...
At Ignite Social Media, we don’t just talk about great workplace culture—we live it. And now, we have two national awards to prove it! We’re thrilled to share that both Ad Age and Ragan PR have named Ignite Social Media a Best Place to Work...
Building a social media content calendar isn’t just about filling up a schedule with posts—it’s about creating content that engages your audience, keeps your brand top of mind, and drives results. You want your content to resonate, stand out, and perform well. Staring at an empty...
Introduction: Accessibility Matters More Than Ever Social platforms like TikTok, Instagram, and YouTube have evolved into more than networks for connection—they are now search engines, entertainment hubs, e-commerce channels, and educational libraries. With billions of users, millions rely on screen readers, captions, or other assistive tools...
National Pi Day, celebrated on March 14th (3/14), is more than just a day for math enthusiasts. This quirky holiday offers businesses a golden opportunity to showcase creativity, engage audiences, and drive brand awareness—all while having fun with the themes of math and pie.Here's how...
What are Facebook ad placement specifications in 2025? For paid and organic content on Facebook, image and video dimensions must follow these guidelines to maximize reach and engagement. Stories & Reels require 1080 × 1920 px (9:16), square in-feed images and videos 1080 × 1080 px...