Let's address the elephant in the room: when you partner with a social media marketing agency, you're not our only client. And frankly, that's exactly why you should want to work with an agency like ours.While brands may fantasize about having a dedicated social media...
Updated: August 2025The landscape of social media engagement metrics has dramatically shifted in 2024-2025. While the industry previously counted video views as standard engagements, major platforms have moved away from this practice, fundamentally changing how brands should measure success.What Are Video Engagement Metrics?Video engagement metrics...
As always, being a social media marketer requires one to be Always Learning. It’s one of our core values. To help, we recently completed the 2025 version of our Ignite Social Media Trends Survey, and we can now compare it to 2024. While the number...
It's been quite a year for TikTok. In January, the social media giant faced the threat of a U.S. ban. However, with those bans temporarily lifted, TikTok has remained a major player in the social space. According to eMarketer, TikTok is the third most-used social...
With the ever-increasing demand for authenticity on social media, more users are bypassing overly polished brand advertisements and turning toward recommendations from real people. Enter Reddit—the old-school internet forum where users can ask questions, start conversations, and receive genuine answers from other users. Not only is...
"Winning" social media can sometimes feel impossible. That’s why brands and creators are constantly seeking ways to boost their social media engagement metrics and extend their reach. While strategic content planning and authentic audience connection remain the gold standard, people and brands often turn to...
In a world where attention spans are shrinking and algorithms are always evolving, your caption might just be the difference between a scroll and a share.Captions are more than supporting text, they’re a driving force behind engagement, discovery, and brand growth. While content captures attention,...
For the second year in a row, we're excited to gather industry insights for social media marketers. Introducing the 2nd Annual Ignite Social Media Trends Survey. Last year, we uncovered a lot about how social media marketers work, what tools we use and more. This survey...
Summer social media marketing isn't just about posting beach photos and adding sun emojis, it's about understanding the seasonal shift in consumer behavior that happens when the temperature rises. After reviewing successful summer campaigns and working with brands across industries, we've discovered that the most...
The pressure to "do more with less" has never been higher. Our 2024 Social Media Marketing report revealed that 33% of marketers say their biggest challenge is being asked to accomplish too much with very little. But here’s what stands out: the most impactful marketing...
Too many brands are chasing the next viral moment or pumping out content with little thought to what happens after it’s posted. Here’s the truth: great content alone isn’t enough. If you’re not engaging with your audience, answering their questions, and showing up in the...
Knowing how to strategically allocate an influencer marketing budget can make the difference between a good campaign and a standout one. One of the most common questions we hear from clients is, “How many influencers do I need for my campaign?” As a leading social...