Ad Age Names Ignite Social Media Best Place to Work in 2025Ignite Social Media was today named one of Ad Age Best Places to Work for 2025, one of only 25 companies our size in the United States to earn this honor.One of our core...
Even if you have a solid organic social media strategy and a high posting cadence, this doesn’t mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is...
Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded...
Keeping up with Instagram’s constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of:Test the Waters with Trial ReelsEver wished you could preview how your...
UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas...
I never thought I’d be saying this, but one of the most frequently asked questions we still receive in 2024—nearly 17 years since we opened our doors as the first social media agency in the United States—is: 'How can we achieve organic social media growth...
Burnout is a growing concern, particularly in fast-paced industries like marketing, where deadlines, creativity, and constant connectivity can leave professionals overwhelmed. According to a recent Gallup survey, 76% of employees experience burnout at least sometimes, with 28% feeling it often or always. While AI and automation...
With the holiday season upon us, savvy marketers know that now is the crucial time to have influencer marketing campaigns doing their heavy lifting. However, many brands make the mistake of waiting until the last minute, only to find that the best influencers have already...
As brands begin discussions around strategy development and the development of marketing plans for the new year, a natural place to start is often with a social media audit. Since we’ve completed many of these over the years, we wanted to share the most commonly...
In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement.But, to make the most of UGC, it’s essential to know when...
In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look...
In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI...