With the holiday season upon us, savvy marketers know that now is the crucial time to have influencer marketing campaigns doing their heavy lifting. However, many brands make the mistake of waiting until the last minute, only to find that the best influencers have already...
As brands begin discussions around strategy development and the development of marketing plans for the new year, a natural place to start is often with a social media audit. Since we’ve completed many of these over the years, we wanted to share the most commonly...
In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement.But, to make the most of UGC, it’s essential to know when...
In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look...
In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI...
Guest Post by Jason Keath, co-founder of Social Fresh and author of the upcoming book, "The Case for More Bad Ideas." More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity...
Using AI sounds super exciting, but the truth is it’s not. 🫣The Reality of AI in Social Media Marketing: Hype vs. Practical UseA lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP...
With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and...
If you were savagely ranking your friends on MySpace in 2007 (when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. What once began as simple platforms for connecting with friends have exploded into vibrant, multifaceted ecosystems where...
In the inaugural Ignite Social Media Trends Survey, we asked social media marketers their perspectives on varying topics. Some of the most interesting questions centered around whether these social media pros are happy with their careers in social media and if they felt like their...
In the dynamic world of social media advertising, precision and efficiency are crucial for maximizing returns on investment. Recently, we observed a significant improvement in the efficiency of our media buys when targeting YouTube Shorts, rather than running ads across the entire YouTube platform.In this...
If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers...