07 Aug Eye-Catching Social Media Content We Love: August 2023
Posted at 08:59h in Content Creation
If there’s anything that can be said about social media, it’s that it’s constantly changing. Platforms evolve, trends shift, and character counts increase. It can be a struggle to incorporate fresh ideas and figure out how to innovate. That’s why we’re here to help spark social media creativity. We’ve compiled a list of some of our favorite content from the past month. Hopefully, this will help you jumpstart some ideas and give you a little creative inspiration. Our video will help walk you through the visuals, but if you prefer to read along, we’ve summarized the highlights of the discussion below.
7 of our Favorite Creative Social Media Trends of August 2023Here is a list of 7 of our favorite social media posts we saw in the past month.
1. Simple Green Screen TrendsFirst up, we love this creative post from Crumbl Cookies.
This fun X-Ray box visual trick shows off their latest flavor launch in an eye-catching way instead of doing a hype reel or something simpler to promote their new flavor. At first glance, this post looks like it is challenging and probably requires special equipment. But when we break it down, this effect is simple for anyone to do in CapCut. You will need a tripod and two phones. Set up the tripod to get a stable, top-down shot. Then, pull up a green screen or Chroma Key Green on your phone. Make sure there is no glare on your screen and then wave it around above your object. Next, record just the object. In CapCut, you can stack the videos on each other and use the cutout function to pop the object onto your greenscreen. And that’s it. This is an easy, low-budget way to get these cool visual effects that will get people to stop scrolling on social media and engage with your content.View this post on Instagram
2. Remixed Content for Different PlatformsSticking with the cookie theme, another post we loved this month is Meijer’s viral s’mores cookie recipe. Not only is it a fun, shareable post, the recipe uses all of their own products so they cleverly included a bit.ly link that directs you to how you can buy the ingredients in your local store. Another great thing about this post is that they repurposed their content for different platforms. On Facebook, they used a static post with photos showing the steps to make the recipe. On Instagram, they made a Reel with a trending audio to show the recipe with some more fun energy. They could take this further and use some short clips from the Reel on their own, like pulling the cookie apart, to further remix this into more posts.
Sometimes, creating fun, dynamic content is about how to take the same concept and shoot it differently. You don’t always have to come up with completely unique ideas.View this post on Instagram
3. Continuous Carousel TrendsThis Indy Car post is a great example of a continuous carousel.
Carousels are often a bunch of individual images that can stand alone. With a continuous carousel, the images all build off each other so it is like you are scrolling through a mini webpage rather than just flipping through photos. This continuous carousel is a great way to present a lot of information and text in a fun way. Instead of listing a bunch of facts in the caption or in one busy infographic, they did a great job of incorporating a bunch of information directly in the images. That makes it easy and fun to read and engage with. This post has five frames, which is in our recommended range of three to six frames per carousel.View this post on Instagram
4. Barbie TrendsBarbie is taking over everything, and this Barbie-themed M&Ms post is perfect. First, the photography is beautifully staged and the colors are clearly Barbie. The mix of M&Ms, popcorn, and movie night is the perfect, relatable combo that we all love.
5. Positivity TrendsThis next post from Mosaic is great example of how brands can make content that simply has a nice, positive message and doesn’t directly promote product.
Positivity is trending right now, and people are more likely to share and tag friends in messages that make them feel good and smile. You can incorporate subtle branding, but social media posts don’t need to have product front and center all the time to create brand recognition. This post also does a great job with the concept of “simple complexity,” making it easy for other creators to emulate. It comprises simple shots of people holding a coffee cup with different backgrounds. The photos stack on each other to some music and the video slowly zooms in to draw the viewer in. You could use some Canva templates and editing tools to recreate something like this if you don’t have access to the entire Adobe Suite or advanced designer skills.View this post on Instagram