We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. Keep in mind that it is...
There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult...
As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and...
With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! While this...
Thanks to our team of social media pros who are always learning what's new in the industry, we've written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy! The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in...
If you’ve been on any social media platform this month, you’ve probably seen many posts surrounding the holiday season. Many of the industry’s biggest brands have a great reason to participate in marketing to customers this year and here’s why. According to Adobe’s 2017 online...
Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat...
When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are...
Greetings, hockey fans! While the NHL doesn't have the massive audience of the NFL, hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to...
Halloween is the holiday I look forward to most every year. Between the silly costumes to the scary movies and everything in between, it’s fueled by nostalgia and debates on whether Hocus Pocus is a great movie or not. (It is, don’t lie to yourself.)...
Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...
This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. All that and more in this week’s Social You Should Know. What Works for Brands (and What Doesn’t) on...