When Apple released iOS9 in September, it was the first time that the mobile platform allowed ad blocking technology. The very next day, ad blocking apps were at the top of the download charts. Many marketers foresaw doom for advertising even though ad blocking has...
From December 2004 until the end of 2011, Google's monthly US desktop searches hockey-sticked steadily up and to the right. A multi-billion industry around search engine optimization was born to ensure that brand's could be discovered in a search environment. In the four years since then,...
This week, Twitter made headlines for launching a new feature for brands advertising on their platform and taking an unexpected advertising play for Moments, while YouTube and Facebook gear up improvements for the future. All this and more, in this week’s Social You Should Know. Twitter...
Facebook is adding a shopping channel to the social network, Google has new results for custom audience matching for ads and Snapchat’s shuttering its own content channel, in this week’s Social You Should Know. Facebook Adding a Shopping Section Buy buttons are all the rage, but Facebook...
Major companies procurement teams typically require a Request for Proposal be sent before hiring a new marketing agency. At times, these are formalities in which agency marketing teams already know their short list of agencies and are "checking the box" by issuing the RFP. At...
Twitter’s plans to go beyond 140 characters got a lot of press this week, although what they’re likely to do is only an incremental, wise step. New research on millennials and social behavior has some nuggets for social media marketers and YouTube and Facebook have...
Social Fresh 2015 finished last week in Tampa and I've had a few days to reflect on what I learned during my three days there. It's hard to explain what makes Social Fresh unique and special, but Savannah Peterson did an excellent job recapping that...
New Challenges and Opportunities for Marketers Star Wars released the first 360-degree video on Facebook yesterday and it’s already been shared over 55,000 times. Last night at Social Fresh, I used the Oculus Rift headset to take an immersive VR tour of Patron’s Hacienda in Mexico....
TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...
I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. Because they can measure the return on a given ad instantly, their...
Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...
I suspect many parents have, at best, a vague awareness of the anonymous social media app Yik Yak. I've been working in social media marketing since 2007, have three teen daughters and am only distantly aware that it exists and that it gathers updates based...
