When I try to explain my job, especially to someone outside of social media, I usually get the question: “So, you are on Facebook all day?” While that is true, there are many other aspects to what I do all day. My role isn’t as...

29 March, 2016

Despite beginning as a religious holiday in Ireland (where until the 1960s bars were actually closed for the day…seriously), Americans have morphed St. Patrick’s Day into a day of celebrations. Whether celebrating their Irish heritage or just being Irish for the day, people like to...

21 March, 2016

Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know.   Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

14 March, 2016

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or she has the ability to sway opinions of a specific audience by association. Working with influencers is an essential part of growing...

11 March, 2016

Hunting for the perfect content creators for your social media strategy isn’t always an easy feat. When your client’s needs venture far from the realm of family, food, or beauty, it’s time to get especially creative in your search. In the world of content creators,...

09 March, 2016

As one of the token “Pinterest Experts” in the office, #pinning is a way of life. Or, it’s a way of my life. But let’s be real, it’s flat-out addicting. My personal boards range from traveling inspiration to workspace inspiration to words of inspiration. Basically,...

07 March, 2016

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched in the U.S. As marketers, you may have lots of questions about how this may impact your current or...

26 February, 2016

Back in October 2015, Slate editors awoke to a big surprise: the Twitter share button on their articles no longer displayed how many readers had shared the link. Slate vice chairman Dan Check told Digiday Slate had been “caught with our pants down.” If you’re a...

25 February, 2016