On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content publishers. Interest Targeting lets brands segment their organic content to only those fans that might care about the topic. Post End Dates give brands the power to...

16 December, 2014

The Facebook News Feed has undergone a lot of changes recently, but perhaps the most upsetting (but highly expected) update for marketers is the recent announcement by Facebook that it will be reducing the organic exposure of “Promotional Posts” in the news feed around Q1...

21 November, 2014

Last week in a Facebook Q&A session, Mark Zuckerberg and his team announced that the platform would be making changes to the Newsfeed designed to give users more control over the content they see there. Their goal is to provide a more comprehensive and timely...

18 November, 2014

I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them --- that Facebook is not a platform for driving sales.  It's all about buying impressions for your brand but it's not a place...

03 November, 2014

  Forums are one of the oldest social elements of the web. Essentially, forums are just threads of comments, links, and media that users can interact with. They are incredibly simple and their user interface usually leaves something to be desired. However, for niche audiences and...

27 October, 2014

Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming...

19 September, 2014

Facebook has added a ban on incentivizing likes to its continued war on marketers. Add this to spiraling reach and an algorithm that at this point requires witchcraft (or a massive ad spend) to deliver content effectively for brands and you've got an ad supported...

08 August, 2014

Facebook ads make up arguably the single most effective element of Facebook marketing that will drive measurable ROI to your business. They can help you broaden your fan base, get more engagement and convert your fans into customers much more efficiently than making organic posts...

02 May, 2014

Facebook recently announced a new streamlined look for Facebook Pages. The new Pages design mimics that of the existing personal profiles layout in look and feel. However, it is a bit of a shift from the current Pages design, with a few major updates outlined...

25 March, 2014

After months of hearing complaints from brands regarding the huge drop in reach on Facebook, it looks like Facebook is giving us the opportunity to get a few of those precious brand impressions back.  Well, maybe.  You'll just have to make sure your legal team is...

26 February, 2014

A new survey of Facebook users conducted by Ignite Social Media found troubling signs of user fatigue caused in part by less relevant content showing up in News Feeds. The survey, conducted January 27, 2014 among people in the United States with a Facebook account, found...

06 February, 2014