One of the biggest challenges facing brands in the social space today is building active communities. Big and small brands alike strive to have interactive advocates on their channels. If we really want to build truly active communities as large brands, community managers, content creators,...
When dealing with a market as competitive as the current one, the bottom line can sometimes trump the demands of your followers. However, as I learned in a webinar from Social Today, you can get excellent ROI by focusing on your customers. Webinar Summary The two main speakers were...
We're starting to see more normal numbers in terms of Facebook growth in April 2013. However, a few brands outside of the Top 50 brand pages had impressive leaps. Fast Moving Facebook Brand Pages JC Penney moved away from their everyday low price strategy and returned to...
There's one undeniable fact about Internet culture these days: it is overwhelmingly visual. Even the most clever text-based Facebook updates can't engage users like they used to. Now, if you want thousands of Likes and Shares, you have to include something for the eyes. I...
Facebook's recent cover photo policy change has opened the door for brands to further capitalize on their existing social media presence. Until March 20th, Facebook's previous guidelines kept pages from using the banner image to promote contact information, calls to action, price/purchase information, and encouragement to...
After a long winter, Spring may finally be in the air. Skype seems to be blooming, despite some news about security threats. Apparently, the partnership with The You Generation, sponsored by Simon Cowell, helped with growth. Skype encouraged followers on Facebook to practice for their entry for...
Sound the alarm and jump for joy, Facebook is giving brands more freedom to play with cover photos! The use of text on brand cover photos has been lifted, leaving brands with 20% to catch a fan's eye. Previously, limitations on what can be included in cover...
You may or may not have tested the new Facebook Graph Search – it's currently only been rolled out to a handful of users in the US. If you haven’t yet had the chance to play with it, you can join the waiting list to...
Facebook announced today that major changes will be rolling out to users' News Feeds and our initial reaction is that these changes will have some significant implications for brands in the way they approach content creation on the network. The net takeaway (if you don't want...
It's been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw...
Our social media agency has seen quite a lot of discontent among Facebook marketers of late due to the apparent decline in news feed visibility. The more cynical among us believe this is Facebook's way of coercing page admins to pay to promote their posts...
This article looks at some of the best uses of Facebook for branding and marketing in 2012, as well as a few efforts that missed the mark....