With attention spans getting seemingly shorter by the second, it takes a lot to catch the eye (or in this case, the eyeliner) of a Facebook user these days. To find out who was the most alluring, I compared five cosmetic brands on facebook with...

07 August, 2012

If you're anything like me, you probably spend half your day checking your newsfeed for juicy stories and your Facebook page(s) for new likes and wall posts. There are varying schools of thought on whether Facebook makes you more or less productive and all I...

26 July, 2012

Keeping up with the 26 Facebook Fan Page Examples in Detail, it's time to highlight the clothing brand with the famous reptilian logo and its 9.4 million fans: Lacoste. For me, my black Lacoste polo is the perfect go-to shirt for when I need to...

25 July, 2012

The goal of any Facebook update for brands is to get as much engagement (Likes, Comments, and Shares) as humanly possible, or at least it should be. It's a difficult task. People have short enough attention spans as it is - combine that with the...

19 July, 2012

Moving along in our Facebook Fan Page Examples series, we take a moment to "Live Más" and evaluate Taco Bell's Facebook presence. The page has garnered just over 8.7 million Likes, which is more than competitors Chick-fil-A (about 5.1 million Likes) and Buffalo Wild Wings (about 7.7 million...

09 July, 2012

The next brand in our Facebook Fan Page Example series is H&M. Often recognized as being a leader in social, H&M maintains a presence on Facebook, Twitter, Instagram, Google +, and YouTube, as well as the Chinese social networks Youku and Sina Weibo. In fact, Mashable...

02 July, 2012

Continuing with the Facebook Fan Page Examples series, we arrive at McDonald's, a page with over 20 million fans. Around for 57 years, McDonald's has revolutionized the fast food industry, but is it as trailblazing in social media marketing? Let's drive-thru to the second window...

25 June, 2012

Which of the Top 50 Branded Facebook Fan Pages are best at reaching their fans' friends through their updates? The answer to this question is critical: Are you broadcasting to your fans only, or are your fans "serving as a conduit for brand exposure to...

20 June, 2012
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