Facebook recently launched Global Pages for brands interested in marketing to multiple countries. Global Pages allow you to share a unified Facebook social media marketing and branding strategy between the global brand and individual country pages and come with a host of exciting features. You get...

Well, it has been quite a journey, but we've finally reached the end. For the final installment of our 26 Facebook Fan Page Examples in Detail series, we evaluate Forever 21. Forever 21 is known for having "trendy fashions at affordable prices" for young women, men,...

In our next to last installment of the 26 Facebook Fan Page Examples in Detail series, I'll be checking out the big bull's-eye, Target. With headquarters in Minneapolis, Minnesota, Target's Facebook fan page currently boasts 18.1 million fans. How well are they doing at engaging with...

Facebook has rolled out enhanced features that allow brands to target specific demographics within their fan base and will greatly affect how brands draft their updates. Although some pages (those that have fewer than 100K fans and who wouldn't use these features anyway) will lose...

Buffalo Wild Wings, the restaurant known for wings, beer and sports, is next up in our journey through 26 Facebook Fan Page Examples In Detail. The thriving chain of restaurants that started in Kent, Ohio now spans the entire continental US and has just shy...

Next up in our 26 Facebook Fan Page Examples in Detail is 5 Gum, and we sure could use a piece after all that "research" of Taco Bell and Mountain Dew. As far as gums go on Facebook, 5 Gum is the leader of the pack...

Continuing our 26 Facebook Fan Page Examples in Detail series, we take some time to review the Dew. As far as carbonated beverages go, Mountain Dew ranks fifth in both sales and Facebook Likes for soda brands. After looking at their page one thing's for sure, you can't...

They used to be called "fans," but now they are simply Facebook users who "Like" your Facebook page. (For simplicity's sake, I will be referring to them as fans.) But how do you get them? When a Facebook user visits your page, what they see there will convince them to Like it...or not. After all, PC Magazine posted an infographic that shows that purchase intent is increased by more than 50% when someone chooses to follow your brand in social media, and social media makes marketing efforts more effective, as well. So just what is it that turns your customers or potential customers into Facebook fans?

The latest installment in our 26 Facebook Fan Pages in Detail series features the German automobile manufacturing company, BMW. With more than 10 million fans on Facebook, the "Ultimate Driving Machine" is a force to be reckoned with. Strong visual content and the ability to...

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