01 Oct Top 50 Branded Facebook Fan Pages – September 2012 – Zoosk is back, Samsung stays mobile

Posted at 15:31h in Facebook Marketing by

By next month, it will take 10 million likes just to crack the Top 50 list of branded Facebook fan pages and over 70 million if you want to be number one. In September, Walmart and Target both grew impressively, but Samsung Mobile continued their fourth month of serious growth.

Let’s take a look at the big winners and losers in this month’s ranking.

Fastest Growing Branded Facebook Fan Pages

The fastest growth in likes for branded Facebook pages in September 2012 came from:

  1. Zoosk, the dating site, up 6 spots to #49 on 8% growth;
  2. Samsung Mobile, up 4 spots to #31 with 11% growth;
  3. Dove, up 3 spots to #46, entering the Top 50;
  4. Mozilla Firefox is up 3 spots to #37 with 5% growth; and
  5. Target is up 2 spots to #16, just 2 spots behind Walmart, which also grew nicely.

Biggest Losers

These pages fell the most in September, relative to the rest of the list:

  1. Victoria’s Secret Pink, Disney Pixar and Yahoo all fell two spots.
  2. Starbucks Frappuccino and Starburst (both of whom dropped two spots last month), fell one spot each this month, as did Reese’s, Google, Walt Disney World, Blackberry, Dr. Pepper, Windows Live Messenger, Ferrero Rocher, Xbox, Victoria’s Secret and Pringles.

50 Largest Branded Facebook Fan Pages – September 2012

Please note that each page name in the chart below is a link to that page.

Current Rank (09/28/2012) Rank by Fan Count (08/27/2012) Change in Rank Fans As of 08/27/2012 Fans As of 09/28/2012 % increase
1 Facebook 1 0 71,536,351 73,838,607 3%
2 YouTube 2 0 62,219,187 63,011,465 1%
3 Coca-Cola 3 0 49,267,448 51,881,924 5%
4 Disney 4 0 38,074,621 38,365,295 1%
5 MTV 5 0 36,559,185 37,170,379 2%
6 Converse 6 0 32,883,588 33,119,879 1%
7 Starbucks 7 0 31,547,456 32,042,287 2%
8 Red Bull 8 0 29,472,124 31,925,467 8%
9 Oreo 9 0 27,740,011 27,919,044 1%
10 Playstation 10 0 24,267,917 24,444,489 1%
11 iTunes 11 0 23,253,476 23,549,064 1%
12 Skittles 12 0 22,820,657 23,056,332 1%
13 McDonalds 13 0 21,925,453 22,986,930 5%
14 Walmart 15 1 19,885,973 21,734,038 9%
15 Pringles 14 -1 20,261,098 20,584,178 2%
16 Target 18 2 18,572,429 20,002,153 8%
17 Victoria’s Secret 16 -1 19,442,860 19,650,189 1%
18 Xbox 17 -1 18,768,710 18,927,226 1%
19 Monster Energy 19 0 18,342,086 18,885,417 3%
20 Subway 21 1 16,137,379 16,551,180 3%
21 Ferrero Rocher 20 -1 16,334,655 16,459,099 1%
22 Nutella 22 0 16,091,899 16,240,779 1%
23 adidas Originals 24 1 15,596,470 16,047,909 3%
24 Windows Live Messenger 23 -1 15,824,868 15,856,420 0%
Current Rank (09/28/2012) Rank by Fan Count (08/27/2012) Change in Rank Fans As of 08/27/2012 Fans As of 09/28/2012 % increase
25 Disneyland 25 0 14,982,120 15,091,765 1%
26 Zara 26 0 14,391,633 14,716,810 2%
27 Levi’s 27 0 13,673,515 14,333,226 5%
28 Nike Football 28 0 13,621,629 13,922,831 2%
29 Burberry 29 0 13,404,105 13,726,699 2%
30 Google Chrome 30 0 12,944,110 13,122,524 1%
31 Samsung Mobile 35 4 11,660,718 12,903,828 11%
32 Dr. Pepper 31 -1 12,408,448 12,876,124 4%
33 H&M 33 0 11,968,945 12,338,843 3%
34 Victoria’s Secret Pink 32 -2 12,188,734 12,262,602 1%
35 Blackberry 34 -1 11,787,844 11,958,313 1%
36 National Geographic 37 1 11,442,648 11,721,393 2%
37 Mozilla Firefox 40 3 11,172,055 11,719,460 5%
38 Disney Pixar 36 -2 11,624,132 11,685,517 1%
39 Starburst 38 -1 11,297,165 11,401,349 1%
40 Walt Disney World 39 -1 11,183,925 11,372,115 2%
41 BMW 41 0 11,062,791 11,300,336 2%
42 Nike 43 1 10,472,295 10,692,290 2%
43 Google 42 -1 10,503,191 10,634,586 1%
44 Hello Kitty 44 0 10,198,220 10,437,123 2%
45 Lacoste 45 0 10,178,111 10,371,341 2%
46 Dove 49 3 9,542,586 10,278,583 8%
47 Starbucks Frappuccino 46 -1 10,068,591 10,131,805 1%
48 Reese’s 47 -1 9,934,774 9,986,919 1%
49 Zoosk 55 6 9,232,391 9,975,727 8%
50 Yahoo 48 -2 9,894,377 9,955,349 1%

Methodology

As always, you can read the methodology on our main page for this series.