Facebook recently started to roll-out its version of a “trending” feature, similar to what we all know and love on Twitter. The difference? Unlike Twitter’s focus on hashtags and its ability to filter by location and interests, Facebook looks at what’s being discussed at a...

21 January, 2014

Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list....

02 January, 2014

Facebook’s December News Feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by our social media agency. Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size,...

10 December, 2013

Hold on to your hats, folks. Facebook issued News Feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. The previous Facebook algorithm change, which rolled-out a couple of months ago, responds to activity across your News Feed, including friends and...

03 December, 2013

When I use Facebook for personal use it's usually to look at pictures, keep in touch with friends and scroll mindlessly through my News Feed. Twitter is where I head for that World Series game, so I can mourn with the world that the Braves...

11 October, 2013

Even the casual fan knows the story of Facebook – it began as a side project, then became a Harvard-only social network, then a social network for select colleges, and so on.  The user has always been the “customer,” Facebook has become increasingly marketer-and-brand-centric. It's...

09 October, 2013

The Top 50 Facebook posts on the Ignite Social Media blog were once one of the key blog posts published each month. We’ve decided that although this research allowed us better insight into brands’ movement on Facebook we didn't see much change month to month,...

02 October, 2013

Facebook announced the arrival of hashtags to its platform back in June and since then the topic has remained fairly quiet. While the success of this incorporation is still being debated and tested, some brands have jumped head first into using hashtags on Facebook posts, while...

10 September, 2013

It's not totally out of left-field to assume that the brand with the most marketing dollars to spend, or the largest Facebook fan base would achieve the highest level of social media marketing success. Well, it turns out that marketing departments don't openly disclose budgets...

29 August, 2013

Facebook just dropped a bomb on the social media marketing world this afternoon. In a completely unexpected move, the social network made all social media marketers and small business owners jump for joy by making it much easier to run promotions on Facebook. How? Read...

27 August, 2013
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