Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you...
With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! While this...
When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are...
Snapchat can’t catch a break and Facebook cops to another measuring mishap. All that and more in this week’s Social You Should Know! More Signs of Trouble at Snapchat It was only a matter of time. Instagram continues to mimic elements of Snapchat that make made, the...
A new study shows just how much negative reviews matter, Twitter invests big on video, Facebook tests new features, and our sister company wins a Shorty Award for Small Agency of the Year all in this week’s edition of Social You Should Know. WHY NEGATIVE REVIEWS...
Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we've distilled it...
It has been no secret that ever since Snapchat turned down Facebook’s offer to buy them in 2013 for $3B in cash, Facebook has targeted the social channel head on. In 2016 and 2017 competition has heated between the two platforms as Snapchat prepared for...
Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users...
Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or...
Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres, the potential for this Facebook tool is nearly limitless. It’s no longer a question of...
Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In the United States, the rate has gone up by 94%; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. We as...
Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A few brands tested them out, but there was limited success due to the poor...