For our next Facebook Fan Page Example, we'll be taking a closer look at the Reese's page, where more than 9.1 million fans go to show their appreciation for the brand's beloved peanut butter cups. Although Reese's has a well-developed timeline and interesting wall posts,...

24 April, 2012

Yesterday, Facebook confirmed and expanded on changes for brand pages at the Facebook Marketing Conference. Now that brands can update their page to the new Timeline format at any time, the following is an overview of the changes that you need to know....

01 March, 2012

Facebook to Brands: Everything you do on Facebook starts with your page. Express your identify and tell your stories. The newsfeed = "The most important internet real estate" But just what do they mean by that, and what does it mean for your brand?...

29 February, 2012

This morning Facebook began rolling out the new Timeline for brand pages. So far, we have seen several high profile brands with new Facebook pages this morning including Coca Cola, Red Bull, Starbucks, Xbox and Ford. This is going to be an exciting yet...

29 February, 2012

The next stop in our 26 Facebook Fan Page Examples in Detail series is Starburst. This brand has built a sizable following of about 10.4 million fans but has it taken full advantage of this opportunity to engage them? Let’s take a closer look to...

09 February, 2012

Continuing with the Facebook Fan Page series, I will be reviewing PlayStation's efforts on Facebook. Overall, PlayStation's strategy on this channel is focused more on driving awareness of new PlayStation game releases than trying to raise awareness of the console itself. Is...

12 January, 2012

Facebook recently announced they are beginning to slowly roll out a new ad type, allowing advertiser's to reach users in the actual newsfeed. These new units are now named "Featured Stories", a move Facebook is trying to make to distinguish these units from "Sponsored...

11 January, 2012
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