How to Develop a Sound Facebook Fan Page Strategy: Step 3

ast week I talked about how important a content strategy is for your fan page.  This week I'm going to take that one step further by taking a look at your current tab structure, and how to best optimize and organize the tabs that...

How to Develop a Sound Facebook Fan Page Strategy: Step 2

>Last week I discussed the first step in developing a sound Facebook fan page strategy, developing a firm value proposition.  This week, I want to cover the next step: developing the content strategy. 

In a nutshell, the content strategy is the guide for the ongoing...

How to Develop a Sound Facebook Fan Page Strategy: Step 1

As a social media agency, we advise companies on how to conduct their presence within Facebook, particularly for fan pages.  In this exercise, we must figure out why a fan would want to become a fan in the first place, why they would stay a...

Facebook Fan Badge: Show love for your favorite fan pages

Most people would no doubt lose their jobs if they spent half the working hours that I spend on Facebook. Luckily for me, working at a social media agency means that pretty much IS my job. So, as I was doing my job today,...

Don’t Like the New Facebook Feed? Here’s How to Change it Back

If you don't like the new Facebook news feed, where the top ranked news is shown first, and you have to click over to see your live feed, here's how to change it back....

7 Moves Facebook Has Made to Outflank Twitter in the Last 6 Months

Back in July, I predicted that Facebook would eventually kill Twitter. The argument I was making was that Facebook was taking steps to make itself capable of doing everything Twitter does, plus much, much more. When you add in the fact that their user base...

How Facebook Connect will Change the Internet

It has been a long time coming, and now that Facebook has taken the clear gold medal among social networks, it is high time that the rest of the Internet bows down and recognizes this fact. All hail Facebook, our time sapping and all-friend encompassing...

Facebook Vanity URLs and What Brands Need to Know

By now you're probably aware of the great Facebook vanity username (or vanity URL) gold rush that takes place this Saturday (pssst: It's actually late Friday. Don't miss it by 24 hours) . If not, this screenshot explains it in a nutshell: But what does it...

Is Facebook the New Google?

To clarify, I'm not referring to the search functionality but instead to driving site traffic. So, is Facebook the new Google? According to Herd, Facebook has only a third of Google's traffic in the US....

4 Highly Engaged Brands on Facebook

It's no secret that an increasing number of companies are jumping on the social media bandwagon. Brands ranging from New York Times to American Eagle have Facebook fan pages. A recent study released by independent interactive agency Rosetta revealed that 59 of the top 100...

All Your Face Are Belong To Us – Facebook’s Terms of Service

Unless you managed to somehow be asleep at the wheel of life yesterday, you probably caught the massive uproar over the change in Facebook's Terms of Service agreement all over the Interwebs. No one seems to fully understand what exactly the agreement means, which...

4 Important Changes for Businesses in the Facebook Re-Design

Facebook finally released the new site re-design to the masses. The re-design has actually been accessible for over a month by logging into Facebook at www.new.facebook.com. Now, the new design is accessible to everyone. Log-in to Facebook in the normal manner, and a small bar...