For two years now, I've been tracking the Top 50 Branded Facebook Fan Pages by size. We typically do this every month, and we've also ranked them by the impressions they generate, by how many friends their fans have, by percentage of active fans, and...

03 January, 2012

At Internet Summit 2011, I presented Secrets of the Top 50 Facebook Fan Pages, which provided a data driven analysis of the 50 largest Facebook fan pages, which I've been tracking now for more than 20 months. I was able to do this analysis using social...

13 December, 2011

A new brand broke into the top 20 largest Branded Facebook Fan Pages in our November ranking of the Top 50 pages, displacing a brand that hasn't worked hard enough to keep their page active in recent months. And a couple of pages had huge...

01 December, 2011

The torch has been handed down for the 11th installment of Lisa Braziel’s 26 Facebook Fan Page Examples in Detail. For those of you unfamiliar with the glory of Zara, it’s a global retail store where you can get clothing and accessories with a...

08 November, 2011

Our latest installment of the Facebook Fan Page Examples series is all about Monster Energy. With over 12 million fans on Facebook, Monster Energy is a force in the beverage industry with an active following. The following is a quick look at how Monster Energy...

04 November, 2011

It's getting harder and harder to displace the largest brands on Facebook in terms of number of fans, as the rich (in fans) got richer (in fans) and the top 20 separated themselves from the rest of the world. Together, these top 20 pages now...

01 November, 2011

Recently released research in the journal Proceedings of the Royal Society found that people with more Facebook friends have different brain structure than those with fewer friends. Specifically, researchers found differences in the superior temporal sulcus, left middle temporal gyrus and entorhinal cortex. I personally have...

24 October, 2011

Last week Facebook announced several important changes to their user experience and  Open Graph at their annual f8 developer conference. Those changes have important implications for how users consume and share content, how brands need to approach content development and seeding, and how 3rd-party sites...

30 September, 2011

Ignite Social Media President Jim Tobin appeared on NBC-17 to discuss the upcoming changes at Facebook's f8 developer conference happening later today. He spoke with anchor Sharon Tazewell about the popularity (or lack thereof) of the latest updates, Facebook's ongoing battle with Google+, and more....

22 September, 2011

It's getting harder and harder to break into the Top 10 among all the branded Facebook fan pages. As you'll see when you compare August data to last month's chart of the Top 50 Branded Facebook Fan Pages, none of the Top 16 pages changed...

01 September, 2011

Yesterday, Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together. In case you haven't seen this yet, the example to the right was provided by Facebook, and it simply shows how several friend updates mentioning the same topic...

09 August, 2011
Ignite Social Media