Top 50 Branded Facebook Fan Pages, August 2011

It’s getting harder and harder to break into the Top 10 among all the branded Facebook fan pages. As you’ll see when you compare August data to last month’s chart of the Top 50 Branded Facebook Fan Pages, none of the Top 16 pages changed positions at all in August.  Growth seems to have calmed a bit. While two months of the last 12 have seen average growth over 30%, the last two months see single digit growth for most brands. In fact, only four brands had double digit percentage growth this month.


Top Movers

Congrats go to the top pages in August among the Top 50 in terms of percentage growth, including:

  1. Levi’s, up 17%
  2. Pepsi, up 12%
  3. Walmart and Burberry, both up 11%
  4. Zoosk, up 9%
  5. Blackberry and Kohl’s, both up 6%

Burberry’s growth was at least in part from their very simple, very appealing fragrance sampling program.


Biggest Losers

The pages that fell in the rankings the most this month are:

  1. Puma, down 4 spots
  2. 5 Gum, down 3 spots
  3. Lacoste, down 2 spots
  4. Taco Bell, down 2 spots
  5. Reese’s, down 2 spots
  6. Starburst, down 2 spots

Top 50 Branded Facebook Fan Pages, August 2011

Current Rank (08/29/11) Rank by Fan Count (07/28/11) Change in Rank Fans as of 07/28/11 Fans as of 08/29/2011 % increase
1 Facebook 1 0 49,524,559 51,726,939 4%
2 YouTube 2 0 42,526,561 44,401,368 4%
3 Coca-Cola 3 0 32,869,873 33,914,429 3%
4 Disney 4 0 27,416,269 28,125,573 3%
5 MTV 5 0 26,353,774 27,498,663 4%
6 Starbucks 6 0 24,073,422 24,778,857 3%
7 Oreo 7 0 22,405,615 22,921,180 2%
8 Red Bull 8 0 21,651,042 22,091,057 2%
9 Converse All Stars 9 0 20,296,025 20,679,649 2%
10 Converse 10 0 19,510,499 19,983,097 2%
11 Skittles 11 0 18,801,788 19,226,170 2%
12 Playstation 12 0 16,707,826 17,162,498 3%
13 iTunes 13 0 16,231,220 16,662,343 3%
14 Pringles 14 0 15,056,291 15,390,067 2%
15 Victoria’s Secret 15 0 14,682,560 15,069,187 3%
16 Live Messenger 16 0 14,077,133 14,235,472 1%
17 Monster Energy 18 1 11,805,653 12,160,326 3%
18 Ferrero Rocher 17 -1 11,864,188 12,082,009 2%
19 Xbox 20 1 10,776,712 11,134,259 3%
20 Nutella 19 -1 10,870,673 11,132,727 2%
21 adidas Originals 21 0 10,592,571 10,958,248 3%
22 Disneyland 22 0 10,318,332 10,585,998 3%
23 Dr. Pepper 23 0 10,225,578 10,458,682 2%
24 Victoria’s Secret Pink 24 0 10,094,839 10,317,684 2%
25 McDonalds 27 2 9,572,651 10,089,522 5%
Current Rank (08/29/11) Rank by Fan Count (07/28/11) Change in Rank Fans as of 07/28/11 Fans as of 08/29/2011 % increase
26 Zara 26 0 9,751,782 9,983,380 2%
27 Starburst 25 -2 9,754,899 9,947,098 2%
28 Disney Pixar 28 0 9,570,044 9,861,221 3%
29 Nike Football 29 0 8,612,601 8,809,257 2%
30 Walmart 31 1 7,911,582 8,750,768 11%
31 Subway 30 -1 7,924,287 8,098,239 2%
32 Blackberry 34 2 7,593,951 8,075,878 6%
33 H&M 32 -1 7,840,458 8,069,754 3%
34 Burberry 37 3 7,237,763 8,054,347 11%
35 Reese’s 33 -2 7,809,380 8,009,024 3%
36 Starbucks Frappuccino 36 0 7,293,369 7,546,063 3%
37 Taco Bell 35 -2 7,308,113 7,469,684 2%
38 Levi’s 42 4 6,223,835 7,258,362 17%
39 Walt Disney World 38 -1 7,126,250 7,232,412 1%
40 National Geographic 39 -1 6,897,660 7,158,355 4%
41 Google Chrome 40 -1 6,570,996 6,781,607 3%
42 BMW 43 1 6,211,963 6,396,642 3%
43 Lacoste 41 -2 6,233,183 6,392,747 3%
44 Mountain Dew 44 0 5,812,283 6,017,508 4%
45 Hollister 45 0 5,725,691 5,924,119 3%
46 DC Shoes 46 0 5,719,110 5,880,984 3%
47 Kohl’s 48 1 5,381,433 5,719,267 6%
48 Zoosk 50 2 5,238,800 5,692,742 9%
49 Pepsi 57 8 5,005,047 5,596,806 12%
50 Sony Ericsson 49 -1 5,372,038 5,543,457 3%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 branded Facebook fan pages.