In a recent study of Facebook images published by five leading retail brands, we found that brand images on Facebook showing babies and children earn 191% more shares than images of adults and 238% more shares than images showing adults and children together. Furthermore, we found...

12 August, 2013

When it comes to advertising, television is king and social media is just another piece on the chess board. And while Facebook marketing budgets have continued to climb in recent years, it still represents a relatively modest amount when compared to television. However, Facebook plans...

09 August, 2013

Facebook News Feed, EdgeRank, and its algorithm have long been a source of confusion and mystique to Facebook users and marketers alike. At a press event today, Facebook announced a new blog series titled News Feed FYI that will highlight major changes to News Feed...

06 August, 2013

It seems like Facebook is in the mood for change, adding hashtags, pictures in comments and Instagram video recently. Why stop there? I donned my thinking cap and came up with eight content concepts I think Facebook should adopt to allow marketers (and users for that...

05 August, 2013

Should you include your brand or logo in the visual content you publish to Facebook?  Let’s check out the travel industry as a mini case study. Below are the most shared images on Facebook from January 1 through May 1, 2013 for Expedia, Orbitz, Hotels.com, and Priceline.com....

31 July, 2013

In March, Facebook eliminated its rule that prohibited brand Pages from putting any text on its cover photos. The new rule allowed brands and businesses to use up to 20% of cover photo space for text. Last week several blogs reported Facebook "quietly" eliminated this rule. Unfortunately for all the designers...

15 July, 2013

EA Sports FIFA is the only new brand to rank in the Top 50 Facebook Pages in June, and Louis Vuitton is the only brand to drop off of the list. Facebook and YouTube brand pages hold on to the top spots again this month. Facebook Marketing...

28 June, 2013

Facebook Insights is getting a long overdue makeover. The current dashboard for Facebook Insights for Pages was launched in October 2011, and there has been very little change since. Now, in an effort to create more actionable insights, Facebook announces new changes, which will help to provide...

21 June, 2013

Brace yourselves. Facebook hashtags are coming. Today, Facebook begins rolling out hashtags on its News Feed, and just like hashtags on Twitter, Vine and Instagram, Facebook's hashtags will be functional. Clicking the hashtag will pop out a feed that shows others’ posts that have included the same hashtag. All hashtags...

12 June, 2013

It's been about 24 hours since Facebook announced that it would begin verifying pages and most of us in the Facebook marketing world are still trying to determine what this means for brands. Personally, I think this is one of the few additions Facebook has...

30 May, 2013
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