28 Jun Top 50 Brands Rocking Facebook Marketing, June 2013
EA Sports FIFA is the only new brand to rank in the Top 50 Facebook Pages in June, and Louis Vuitton is the only brand to drop off of the list. Facebook and YouTube brand pages hold on to the top spots again this month.
Facebook Marketing Brand Winners
EA Sports FIFA: A perfect storm of the Confederations Cup 2013, strong pre-order marketing, engaging social content, and a rabid worldwide soccer / football / futbol / fußball / لعبة zكرة القدم / 足球 audience catapulted EA Sports FIFA from unranked to the 30 spot in June. The Page’s fan base grew from 12M in at the end of May to almost 19M at the end of June, an increase of nearly 57%.
Samsung Mobile: Inched up from 25 to 22 and grew its Facebook audience from 19.7M Fans to 22M Fans, an increase of 12%. In addition to a strong marketing presence on the NBA Finals telecasts, Samsung partnered with Jay Z on the release of his new album, Magna Carta Holy Grail. The Inside Magna Carta Holy Grail video features an all-star cast of Jay Z, uber-producer Rick Rubin, Timbaland, Pharrell, and other hip hop luminaries and has garnered more than 23M views on YouTube.
Fastest Growing Branded Facebook Pages
The fastest growing pages this month are:
- EA Sports FIFA up 36 spots to #30 – grew 57%
- Samsung Mobile up 3 spots to #22 – grew 12%
- Kit Kat up 3 spots to #34 – grew 12%
- Playstation up 1 spot to #9 – grew 6%
Biggest Losers
The pages that fell the most in the Top 50 this month include:
- Down 3 spots: Dr. Pepper
- Down 2 spots: Burberry, H&M, Pepsi, Disneyland, Windows Live Messenger, Nutella
Top 50 Branded Fan Pages, June 2013
| Current Rank (06/27/2013) | Rank by Fan Count (05/28/2013) | Change in Rank | Fans As of 05/28/2013 | Fans As of 06/27/2013 | % increase | |
|---|---|---|---|---|---|---|
| 1 | 1 | 0 | 92,124,079 | 93,220,419 | 1% | |
| 2 | YouTube | 2 | 0 | 74,624,011 | 75,431,429 | 1% |
| 3 | Coca-Cola | 3 | 0 | 65,922,988 | 68,434,099 | 4% |
| 4 | MTV | 4 | 0 | 45,242,149 | 45,773,328 | 1% |
| 5 | Disney | 5 | 0 | 44,265,368 | 44,652,954 | 1% |
| 6 | Red Bull | 6 | 0 | 38,179,557 | 38,963,382 | 2% |
| 7 | Converse | 7 | 0 | 36,547,717 | 36,782,775 | 1% |
| 8 | Starbucks | 8 | 0 | 34,557,538 | 34,759,580 | 1% |
| 9 | Playstation | 10 | 1 | 32,672,983 | 34,471,590 | 6% |
| 10 | Oreo | 9 | -1 | 33,397,314 | 33,729,404 | 1% |
| 11 | Walmart | 11 | 0 | 29,517,074 | 30,523,630 | 3% |
| 12 | McDonalds | 12 | 0 | 28,725,006 | 29,062,192 | 1% |
| 13 | Blackberry | 13 | 0 | 27,768,252 | 28,565,806 | 3% |
| 14 | iTunes | 14 | 0 | 26,475,765 | 27,476,169 | 4% |
| 15 | Skype | 15 | 0 | 26,068,458 | 26,342,690 | 1% |
| 16 | Skittles | 16 | 0 | 25,331,484 | 25,396,798 | 0% |
| 17 | Pringles | 17 | 0 | 24,519,821 | 24,652,673 | 1% |
| 18 | Monster Energy | 18 | 0 | 23,039,459 | 23,266,944 | 1% |
| 19 | Samsung Mobile USA | 19 | 0 | 22,980,716 | 23,229,487 | 1% |
| 20 | Subway | 20 | 0 | 22,445,658 | 23,113,560 | 3% |
| 21 | Victoria’s Secret | 21 | 0 | 22,403,127 | 22,574,511 | 1% |
| 22 | Samsung Mobile | 25 | 3 | 19,740,512 | 22,151,094 | 12% |
| 23 | Target | 22 | -1 | 21,853,709 | 21,916,280 | 0% |
| 24 | Xbox | 23 | -1 | 21,707,290 | 21,872,630 | 1% |
| Current Rank (06/27/2013) | Rank by Fan Count (05/28/2013) | Change in Rank | Fans As of 05/28/2013 | Fans As of 06/27/2013 | % increase | |
| 25 | adidas Originals | 24 | -1 | 20,376,228 | 20,749,806 | 2% |
| 26 | Intel | 26 | 0 | 19,637,741 | 20,636,165 | 5% |
| 27 | Nike Football | 28 | 1 | 18,647,410 | 19,271,088 | 3% |
| 28 | Cartoon Network | 27 | -1 | 18,701,842 | 19,197,475 | 3% |
| 29 | amazon | 29 | 0 | 18,567,358 | 19,168,160 | 3% |
| 30 | EA Sports FIFA | 66 | 36 | 12,031,255 | 18,850,394 | 57% |
| 31 | Zara | 30 | -1 | 18,499,161 | 18,727,367 | 1% |
| 32 | Levi’s | 31 | -1 | 18,186,840 | 18,583,372 | 2% |
| 33 | Ferrero Rocher | 32 | -1 | 17,911,536 | 18,270,898 | 2% |
| 34 | Kit Kat | 37 | 3 | 15,891,853 | 17,818,085 | 12% |
| 35 | Nutella | 33 | -2 | 17,392,295 | 17,606,589 | 1% |
| 36 | Pepsi | 34 | -2 | 16,867,192 | 17,024,434 | 1% |
| 37 | Disneyland | 35 | -2 | 16,707,428 | 16,928,231 | 1% |
| 38 | Windows Live Messenger | 36 | -2 | 16,514,792 | 16,514,792 | 0% |
| 39 | Mozilla Firefox | 38 | -1 | 15,431,327 | 15,835,950 | 3% |
| 40 | Discovery Channel | 41 | 1 | 15,298,982 | 15,789,857 | 3% |
| 41 | Google Chrome | 40 | -1 | 15,331,389 | 15,716,596 | 3% |
| 42 | Dr. Pepper | 39 | -3 | 15,367,187 | 15,506,033 | 1% |
| 43 | Dove | 43 | 0 | 14,906,857 | 15,406,431 | 3% |
| 44 | Burberry | 42 | -2 | 15,178,371 | 15,387,644 | 1% |
| 45 | National Geographic | 45 | 0 | 14,670,513 | 15,105,788 | 3% |
| 46 | H&M | 44 | -2 | 14,837,136 | 15,040,011 | 1% |
| 47 | Nickelodeon | 46 | -1 | 14,556,482 | 14,815,372 | 2% |
| 48 | Sprite | 48 | 0 | 14,018,497 | 14,761,208 | 5% |
| 49 | History | 47 | -2 | 14,108,445 | 14,695,174 | 4% |
| 50 | Adidas | 50 | 0 | 13,652,519 | 14,271,237 | 5% |
Methodology
As always, you can read the methodology on our main page for this series.
