top 50 revised

Top 50 Brands Rocking Facebook Marketing, June 2013

EA Sports FIFA is the only new brand to rank in the Top 50 Facebook Pages in June, and Louis Vuitton is the only brand to drop off of the list. Facebook and YouTube brand pages hold on to the top spots again this month.

Facebook Marketing Brand Winners

EA Sports FIFA: A perfect storm of the Confederations Cup 2013, strong pre-order marketing, engaging social content, and a rabid worldwide soccer / football / futbol / fußball / لعبة zكرة القدم / 足球 audience catapulted EA Sports FIFA from unranked to the 30 spot in June. The Page’s fan base grew from 12M in at the end of May to almost 19M at the end of June, an increase of nearly 57%.

EA Sports FIFA Facebook Marketing Example

Samsung Mobile: Inched up from 25 to 22 and grew its Facebook audience from 19.7M Fans to 22M Fans, an increase of 12%. In addition to a strong marketing presence on the NBA Finals telecasts, Samsung partnered with Jay Z on the release of his new album, Magna Carta Holy Grail. The Inside Magna Carta Holy Grail video features an all-star cast of Jay Z, uber-producer Rick Rubin, Timbaland, Pharrell, and other hip hop luminaries and has garnered more than 23M views on YouTube.

Samsung Mobile and Jay Z

Fastest Growing Branded Facebook Pages

The fastest growing pages this month are:

  • EA Sports FIFA up 36 spots to #30 – grew 57%
  • Samsung Mobile up 3 spots to #22 – grew 12%
  • Kit Kat up 3 spots to #34 – grew 12%
  • Playstation up 1 spot to #9 – grew 6%

Biggest Losers

The pages that fell the most in the Top 50 this month include:

  • Down 3 spots: Dr. Pepper
  • Down 2 spots: Burberry, H&M, Pepsi, Disneyland, Windows Live Messenger, Nutella

Top 50 Branded Fan Pages, June 2013

Current Rank (06/27/2013) Rank by Fan Count (05/28/2013) Change in Rank  Fans As of 05/28/2013  Fans As of 06/27/2013 % increase
1 Facebook 1 0 92,124,079 93,220,419 1%
2 YouTube 2 0 74,624,011 75,431,429 1%
3 Coca-Cola 3 0 65,922,988 68,434,099 4%
4 MTV 4 0 45,242,149 45,773,328 1%
5 Disney 5 0 44,265,368 44,652,954 1%
6 Red Bull 6 0 38,179,557 38,963,382 2%
7 Converse 7 0 36,547,717 36,782,775 1%
8 Starbucks 8 0 34,557,538 34,759,580 1%
9 Playstation 10 1 32,672,983 34,471,590 6%
10 Oreo 9 -1 33,397,314 33,729,404 1%
11 Walmart 11 0 29,517,074 30,523,630 3%
12 McDonalds 12 0 28,725,006 29,062,192 1%
13 Blackberry 13 0 27,768,252 28,565,806 3%
14 iTunes 14 0 26,475,765 27,476,169 4%
15 Skype 15 0 26,068,458 26,342,690 1%
16 Skittles 16 0 25,331,484 25,396,798 0%
17 Pringles 17 0 24,519,821 24,652,673 1%
18 Monster Energy 18 0 23,039,459 23,266,944 1%
19 Samsung Mobile USA 19 0 22,980,716 23,229,487 1%
20 Subway 20 0 22,445,658 23,113,560 3%
21 Victoria’s Secret 21 0 22,403,127 22,574,511 1%
22 Samsung Mobile 25 3 19,740,512 22,151,094 12%
23 Target 22 -1 21,853,709 21,916,280 0%
24 Xbox 23 -1 21,707,290 21,872,630 1%
Current Rank (06/27/2013) Rank by Fan Count (05/28/2013) Change in Rank  Fans As of 05/28/2013  Fans As of 06/27/2013 % increase
25 adidas Originals 24 -1 20,376,228 20,749,806 2%
26 Intel 26 0 19,637,741 20,636,165 5%
27 Nike Football 28 1 18,647,410 19,271,088 3%
28 Cartoon Network 27 -1 18,701,842 19,197,475 3%
29 amazon 29 0 18,567,358 19,168,160 3%
30 EA Sports FIFA 66 36 12,031,255 18,850,394 57%
31 Zara 30 -1 18,499,161 18,727,367 1%
32 Levi’s 31 -1 18,186,840 18,583,372 2%
33 Ferrero Rocher 32 -1 17,911,536 18,270,898 2%
34 Kit Kat 37 3 15,891,853 17,818,085 12%
35 Nutella 33 -2 17,392,295 17,606,589 1%
36 Pepsi 34 -2 16,867,192 17,024,434 1%
37 Disneyland 35 -2 16,707,428 16,928,231 1%
38 Windows Live Messenger 36 -2 16,514,792 16,514,792 0%
39 Mozilla Firefox 38 -1 15,431,327 15,835,950 3%
40 Discovery Channel 41 1 15,298,982 15,789,857 3%
41 Google Chrome 40 -1 15,331,389 15,716,596 3%
42 Dr. Pepper 39 -3 15,367,187 15,506,033 1%
43 Dove 43 0 14,906,857 15,406,431 3%
44 Burberry 42 -2 15,178,371 15,387,644 1%
45 National Geographic 45 0 14,670,513 15,105,788 3%
46 H&M 44 -2 14,837,136 15,040,011 1%
47 Nickelodeon 46 -1 14,556,482 14,815,372 2%
48 Sprite 48 0 14,018,497 14,761,208 5%
49 History 47 -2 14,108,445 14,695,174 4%
50 Adidas 50 0 13,652,519 14,271,237 5%

Methodology

As always, you can read the methodology on our main page for this series.

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