Yesterday, Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together. In case you haven't seen this yet, the example to the right was provided by Facebook, and it simply shows how several friend updates mentioning the same topic...

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot from adidas Originals), there has...

You know the old saying, “It’s not the size of your Facebook fan page, it’s how you use it?” There’s a lot of truth to that. For nearly 18 months, we’ve been tracking the Top 50 Branded Facebook Fan Pages purely by size. Now, thanks to...

Today's latest announcement by Facebook was pretty short and sweet, and quite honestly felt a little like a knee jerk reaction to Google Plus.  I've recapped the three main announcements covered in the presentation below, in case you missed it. 1. Group Chat Facebook noted 1/2 of...

June was not a month of change in our rankings of the Top 50 Branded Facebook Fan Pages.  In fact, no page in the Top 10 changed position at all, and only 14 of the Top 50 moved at all. The biggest mover in the Top...

It's finally time for our next installment of  26 Social Media Fan Page Examples in Detail. Today's post focuses on one of my favorite places to shop for some of my most intimate apparel, Victoria's Secret (VS). Victoria’s Secret has a colossal Facebook following with...

Last month, Facebook announced that users would now be able to tag brand pages in their photos unlocking a unique opportunity for brand advocates to show their love.  Even if the user is not a fan of the brand’s Facebook page, they would be able...

The top branded Facebook fan page, Facebook's own page, now has 40 million fans.  Elsewhere in the Top 10, however, the caffeine buzz on the Starbucks page wore off a little this month, as the social media darling fell two spots from #4 to #6...

If you have ever managed a Facebook ad campaign you might have realized by now how painful it can be to run advertisements at scale. Although Facebook’s internal ad manager tool has its downfalls, Facebook has an Ad API which it has allowed a few...

In the past, I've uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans.  To take this even further, I wanted to share some recent data by...

"Stability" was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month's rankings. The only change in the Top 10 was Converse growing 11% to leapfrog Skittles, which grew at a more typical (for this...

Today Facebook has officially launched their Deals offering. Since my last blog post when the service itself was announced, today we've gotten to really see the product offering and begin to see how a deal service will live on Facebook. So lets...

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