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Top 50 Branded Facebook Fan Pages, April 2011

“Stability” was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month’s rankings. The only change in the Top 10 was Converse growing 11% to leapfrog Skittles, which grew at a more typical (for this month) rate of 4%.

Top Movers

The following pages moved up the fastest this month:

  • Burberry, up 4 to #36
  • Adidas Originals, up 3 to #20
  • DC Shoes, new to the list for the first time.

From a percentage basis, congrats go to:

  • Burberry, up 19%
  • Walmart, up 18%
  • Disney, up 15%

Biggest Fallers

Nobody really plunged this month. In fact, nobody fell more than 2 positions in the rankings:

  • Victoria’s Secret, down 2 to #14
  • Zara, down 2 to #23
  • Hollister, down 2 to #44
  • 5 Gum, down 2 to #14
  • Abercrombie & Fitch, off the list, from #50
Current Rank (04/27/2011) Rank by Fan Count (03/28/11) Change in Rank Fans as of 03/28/11 Fans as of 04/27/2011 % increase
1 Facebook 1 0 36,779,877 38,771,604 5%
2 YouTube 2 0 29,831,678 31,989,409 7%
3 Coca-Cola 3 0 23,857,103 25,819,078 8%
4 Starbucks 4 0 20,329,276 21,333,509 5%
5 Disney 5 0 18,596,581 21,318,653 15%
6 MTV 6 0 18,103,645 20,191,860 12%
7 Oreo 7 0 17,468,509 18,684,841 7%
8 Red Bull 8 0 16,565,291 17,888,823 8%
9 Converse All Stars 10 1 14,895,016 16,506,013 11%
10 Skittles 9 -1 15,672,589 16,221,888 4%
11 Converse 11 0 13,421,324 15,169,794 13%
12 iTunes 13 1 12,046,910 13,427,055 11%
13 Playstation 14 1 11,528,364 13,032,605 13%
14 Victoria’s Secret 12 -2 12,085,918 12,640,869 5%
15 Pringles 16 1 10,994,657 12,276,483 12%
16 Live Messenger 15 -1 11,165,454 12,145,654 9%
17 Ferrero Rocher 18 1 8,955,078 9,880,067 10%
18 Monster Energy 17 -1 9,409,253 9,871,040 5%
19 Nutella 19 0 8,446,587 9,375,620 11%
20 adidas Originals 23 3 8,188,557 9,064,565 11%
21 Victoria’s Secret Pink 20 -1 8,422,584 8,733,585 4%
22 Dr. Pepper 22 0 8,356,394 8,705,502 4%
23 Zara 21 -2 8,410,248 8,704,005 3%
24 Disneyland 24 0 8,164,371 8,676,871 6%
25 Xbox 25 0 8,018,073 8,609,684 7%
26 Starburst 26 0 7,956,695 8,325,601 5%
27 Disney Pixar 27 0 7,870,369 8,184,917 4%
28 McDonalds 28 0 7,633,807 7,987,297 5%
29 Nike Football 31 2 6,176,073 6,949,920 13%
30 Reese’s 29 -1 6,699,194 6,913,089 3%
31 H&M 30 -1 6,544,627 6,838,200 4%
32 Taco Bell 32 0 6,044,898 6,308,792 4%
33 Blackberry 33 0 5,870,822 6,279,940 7%
34 Walt Disney World 34 0 5,869,104 6,150,589 5%
35 Starbucks Frappuccino 35 0 5,852,337 6,131,756 5%
36 Burberry 40 4 4,967,680 5,905,114 19%
37 Google Chrome 36 -1 5,663,796 5,816,846 3%
38 National Geographic 37 -1 5,175,341 5,625,800 9%
39 Lacoste 38 -1 5,168,385 5,470,081 6%
40 Subway 39 -1 5,149,631 5,399,111 5%
41 BMW 41 0 4,945,461 5,313,616 7%
42 Walmart 44 2 4,458,193 5,279,499 18%
43 Mountain Dew 43 0 4,590,239 4,881,775 6%
44 Hollister 42 -2 4,608,881 4,867,179 6%
45 DC Shoes new 4,836,484
46 Buffalo Wild Wings 45 -1 4,405,710 4,593,296 4%
47 Puma 47 0 4,243,732 4,590,201 8%
48 5 Gum 46 -2 4,350,396 4,546,998 5%
49 Sony Ericsson 48 -1 4,233,227 4,525,208 7%
50 Forever 21 49 -1 4,187,375 4,351,954 4%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 Facebook fan pages.

Disclosure: Both Nike and Windows Live Messenger are clients of Ignite Social Media.

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17 Comments
  • Leah Mackey
    Posted at 19:35h, 29 April

    What analytics tools are you using to measure fan count? manually? or a tool?

  • Leah Mackey Schultz
    Posted at 19:35h, 29 April

    What analytics tools are you using to measure fan count? manually? or a tool?

  • Jim Tobin
    Posted at 21:59h, 29 April

    Hi Leah, we’re actually doing it by hand (if you can believe that), but we use the InsideFacebook.com page data to make sure we’re not missing any newcomers. DC Shoes came out of the blue this month for example.

    It’s a little challenging because unlike “musician” or “politician” there is no category of “brand” pages that meets our definition, so we have to look the old fashioned way.

  • Jim Tobin
    Posted at 21:59h, 29 April

    Hi Leah, we’re actually doing it by hand (if you can believe that), but we use the InsideFacebook.com page data to make sure we’re not missing any newcomers. DC Shoes came out of the blue this month for example.

    It’s a little challenging because unlike “musician” or “politician” there is no category of “brand” pages that meets our definition, so we have to look the old fashioned way.

  • @AdrienneElzbth
    Posted at 20:10h, 03 May

    Who knew that people had such a deep love for Skittles & Oreo? What does it say about people that 50% of the top 10 are food/drink based? Interesting…..

  • @AdrienneElzbth
    Posted at 20:10h, 03 May

    Who knew that people had such a deep love for Skittles & Oreo? What does it say about people that 50% of the top 10 are food/drink based? Interesting…..

  • Justin Roberts
    Posted at 00:19h, 04 May

    You forgot Big Click Studios Facebook page > http://www.facebook.com/bigclickstudios

  • JustinRob
    Posted at 00:19h, 04 May

    You forgot Big Click Studios Facebook page > http://www.facebook.com/bigclickstudios

  • SEO Pandit
    Posted at 10:44h, 05 May

    Really Awesome Information. Cant Believe how did you calculate all these informations.Recent days social media networks are very useful for promoters.

  • SEO Pandit
    Posted at 10:44h, 05 May

    Really Awesome Information. Cant Believe how did you calculate all these informations.Recent days social media networks are very useful for promoters.

  • Shane Melanson
    Posted at 15:26h, 09 May

    Great tool Jim, thanks for sharing. This post is really helpful.

    Shane
    http://www.videoinfluenceproductions.com

  • Shane Melanson
    Posted at 15:26h, 09 May

    Great tool Jim, thanks for sharing. This post is really helpful.

    Shane
    http://www.videoinfluenceproductions.com

  • Anonymous
    Posted at 09:34h, 23 May

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog. A great read. Ill definitely be back.
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  • Edward Steve
    Posted at 17:51h, 24 May

    Very informative post. Nice observation. Keep us updating. Thanks a lot anyway.

  • Edward Steve
    Posted at 17:51h, 24 May

    Very informative post. Nice observation. Keep us updating. Thanks a lot anyway.

  • Anonymous
    Posted at 11:30h, 25 May

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  • MCA_2
    Posted at 11:30h, 25 May

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