Snapchat was the original disappearing message network but they are consistently adding features that move away from that. Meanwhile, Facebook is moving toward disappearing messages. Go figure… Snapchat Starts Storing Messages While Facebook Tests Disappearing Messages Some Snapchat content is great, which can make it a little...

18 July, 2016

For the first time ever, we’re offering training to anyone, for under $300. And it’s even cheaper ($100 off) for those who register soon. That, plus why understanding “Pinterest planning” is key to your successful marketing, in this week’s Social You Should Know. Master Class on...

30 May, 2016

Months after rolling out ad products on Instagram and a couple weeks after confirming that business profiles were on the way, it seems like the platform is finally ready to offer some analytics. Plus, Google is back in the social game (for the 863rd time)...

23 May, 2016

Twitter has made countless changes over the last year, as their revenue came in well below analysts’ target levels, in this week’s Social You Should Know. Nothing Twitter is Doing is Working The headline of this article sums things up very nicely. Despite replacing their CEO, launching...

02 May, 2016

Way back in 2007,shortly after Ignite Social Media launched, our friends at Forrester Research were busy creating a new acronym for the best way to develop a social media marketing strategy. Josh Bernoff and Charlene Li, as part of their excellent book Groundswell, introduced POST...

14 April, 2016

Twitter plunked down $10m to broadcast Thursday Night Football games to the world, while Facebook doubled down on Facebook Live in the continuing battle between those two networks. Facebook Enhances Live with Major New Features Today, Facebook introduced the ability to go ‘Live’ with certain groups, more...

11 April, 2016

On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...

05 April, 2016

[caption id="attachment_36408" align="aligncenter" width="1024"] Marc Sternberg of Brand Innovators introduces Mark Cuban at a recent BI event.[/caption] If you don't know about Brand Innovators, you probably don't work in marketing for a good sized brand. At first blush, the organization seems similar to many in the...

30 March, 2016