May 30 New Community Manager Class | Social You Should Know
For the first time ever, we’re offering training to anyone, for under $300. And it’s even cheaper ($100 off) for those who register soon. That, plus why understanding “Pinterest planning” is key to your successful marketing, in this week’s Social You Should Know.
Master Class on Community Management in 2016 Offered at $100 Off
Our team handles community management for many of the world’s best brands, so they have a ton of knowledge. For the first time, we’re packaging that knowledge up for anyone to absorb. Our Master Class on Community Management Best Practices in 2016 is now open for registration. Don’t tell anyone, but if you register before May 31, we’ll give you $100 off with the discount code EARLYBIRD. It’s a great way to make sure you’re up to date on content and channel strategy, editorial planning, reactive community management, social listening and much more. I hope you can register now and take advantage of the discount.
Dos and Don’ts for Memorial Day Weekend Content
Today is Memorial Day in the United States. Have you planned content for your brand pages? Careful there… this post has lots of examples of brand posts that worked, and those that did not work. And why. Amazon, Petco and Trident did well, while Cinnabon, IHOP and Hooters missed the mark last year. Don’t be the one to miss the mark this year. If you’re planning a tribute, make sure it follows these best practices.
Pinterest Users Plan Ahead
While Twitter is great for “right now” dialogue, that’s not the main use case for Pinterest. In fact, new research from Pinterest found that nearly ½ of pinners begin planning for the holidays at least 60 days in advance. This is significantly higher than the general population. Pinners are actually 2x more likely to celebrate events than the general population. This should have significant impacts on when brands post content. Here’s the entire planning calendar including what content dominates what months, courtesy of Pinterest.
And finally, if you missed the changes that Twitter announced this week regarding character limits and more, take a quick read here. Things are a’changin.