Jim Tobin, Author at Ignite Social Media

Top 50 Branded Fan Pages Ranked by Amplification

Which of the Top 50 Branded Facebook Fan Pages are best at reaching their fans' friends through their updates? The answer to this question is critical: Are you broadcasting to your fans only, or are your fans "serving as a conduit for brand exposure to...

20 June, 2012

Top 50 Branded Facebook Fan Pages – May 2012 – Target, Hello Kitty Surge

Pages for Target and Hello Kitty led the charge for growth of the 50 largest branded Facebook fan pages in May of this year. Both brands grew over 10%, while the average growth was a very modest 3%. There were lots of changes this month,...

30 May, 2012

After Timeline, Top 50 Brands See Facebook Comments Dip 11%, Likes Rise 11%

On February 29th, Facebook introduced Timeline for Brands, allowing brands to have a nifty cover photo but also eliminating their ability to have a default landing tab (something I would still very much like back). By March 30, all brands had to switch over to...

03 May, 2012

Ignite Social Media Hiring 20+ New Employees in Many Disciplines

We're growing again. Since three of us opened our doors in 2007, we've grown to roughly 75 employees, but we still need more to meet growing demand from our clients new and old. Are you looking for a chance to really enjoy your job? To work...

02 May, 2012

Top 50 Branded Facebook Fan Pages, April 2012: 8.3m fans and up make the list

The bar to make it on the Top 50 Branded Facebook Fan Pages list this month is only getting higher, as the 50th brand on the list (Sprite) has an impressive 8.3m fans. Facebook continues to be the giant of pages, coming in at over...

01 May, 2012

Top 50 Branded Facebook Fan Pages, March 2012. Nike Sprints, Reese’s Melts (UPDATE)

An overhaul to the process that creates the charts for my monthly "Top 50 Branded Facebook Fan Pages" posts created errors in the March version. We realized this overhaul inadvertently dropped a few pages we've been tracking for a long time. We've since updated the chart below....

30 March, 2012

How to Hack YouTube for Social Media Marketing Success [SXSW Panel]

If reading that title didn’t fill you with a healthy dose of skepticism, you’re either an eternal optimist or a newcomer to the field of social media marketing. Since the rise of YouTube, brands have tried to create viral videos for marketing success. There are some...

15 March, 2012

Top 50 Branded Facebook Fan Pages – February 2012 – Google Up 37% Despite Issues

Fan growth in February 2012 on the largest branded Facebook pages was significant, averaging 8%, perhaps signaling a change in the trend to fewer page likes that we reported on in Mashable recently. And despite well publicized negative feedback on Google's search changes and their new...

02 March, 2012

Don’t Miss the Ignite Social Media Party during SxSW. Registration Now Open

Last year, the Ignite Social Media party with Jason Falls was a popular place, as over 3,000 of our closest friends descended on Molotov and the Dogwood. In fact, our tweets made the hashtag #ismparty trend on Twitter in Austin. This year, we're doing it again,...

14 February, 2012

Top 50 Branded Facebook Fan Pages, January 2012: Nokia leaps, Monster slips

The latest monthly list of the Top 50 Branded Facebook Fan Pages is now available for January 2012, and several brands made impressive runs to kick off the year. While some brand grew slowly in the way I described recently on Mashable.com, many more brands...

02 February, 2012