Snapchat and Instagram's social media ads continue to evolve as the fight for the best ROI continues on and Facebook tests a new disappearing messages feature. That and more in this week's Social You Should Know. Snapchat and Instagram Ads Continue to Evolve A recent report among...

09 May, 2016

Twitter has made countless changes over the last year, as their revenue came in well below analysts’ target levels, in this week’s Social You Should Know. Nothing Twitter is Doing is Working The headline of this article sums things up very nicely. Despite replacing their CEO, launching...

02 May, 2016

Remember getting your first bicycle or hearing your favorite song for the first time? These specific moments were so significant to you at that moment that they echo on throughout your life, with ripples of meaning and importance in their wake. This phenomenon is called...

13 April, 2016

Twitter plunked down $10m to broadcast Thursday Night Football games to the world, while Facebook doubled down on Facebook Live in the continuing battle between those two networks. Facebook Enhances Live with Major New Features Today, Facebook introduced the ability to go ‘Live’ with certain groups, more...

11 April, 2016

Pinterest begins testing new ads, Snapchat implements an interesting marketing tactic and Twitter finds a reason to celebrate, all in this week’s social you should know. Birthday Celebrations Two renowned social companies are celebrating some important anniversaries. On Monday, Twitter celebrated 10 years in the social universe...

28 March, 2016

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched in the U.S. As marketers, you may have lots of questions about how this may impact your current or...

26 February, 2016