Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...

23 August, 2015

World’s First Ever Snapinar Held Snapchat is a very different social network and continues to grow meteorically. That’s why we hosted the world’s first “Snapinar,” a webinar hosted entirely on Snapchat. As with all Snapchat content, it disappears in 24 hours, so we cleverly saved it...

09 August, 2015

Snapchat Ever Snapchat “Snapinar” for Brands With Snapchat now the fastest growing network, and having one of the most engaged audiences in its competitive set, it’s certainly time for it to capture marketer’s attention. To help shed some light on the brand opportunities on this network,...

02 August, 2015

4 Tips to Engaging Millennials It’s no secret that marketing to millennials requires non-invasive marketing practices. They don’t respond to in your face tactics and are adamantly opposed to any brands that make them feel like they are being “targeted”. According to Snapchat, Facebook, Twitter and...

19 July, 2015

Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they...

28 June, 2015

Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a social network that became the social network of the moment, for literally just a moment, don’t worry, you didn’t miss much. The app launched with some...

21 June, 2015

Tweets Integrated Into Google Results Offer Marketing Potential? A few weeks ago, Google started pulling in tweets for certain search terms, particularly those using a hashtag. In this interesting review of how it’s playing out, Lisa Braziel looks at how and when tweets appear, as well as...

14 June, 2015

Employees with Diverse Twitter Networks are More Innovative A compilation of studies published by MIT Sloan School of Management suggests that employees with diverse Twitter networks generate better ideas. The study found that ideas submitted by Twitter users with diverse followers rated higher than those of users...

07 June, 2015
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