The 2014 World Cup continues to create social media records and provide a view into how social interaction with other media is evolving. Concurrently, new data shows that Americans are increasingly absorbed in social media even while doing other activities, like watching TV (our #1...

14 July, 2014

Real-Time Marketing Scorn? When Luis Suarez bit his opponent in a World Cup game, brand after brand quickly launched their responses. When Wheat Thins launched a selfie promotion featuring Kelly Osbourne, Fast Company covered it with palpable scorn. When the national financial aid organization tried to...

28 June, 2014

2014 Internet trends will get you thinking, plus a major opportunity for (some) brands on Pinterest, in this week’s Social You Should Know Only 27% of Pinterest Users Follow Any Brands New research from our friends at Ahalogy found that just 27% of active Pinterest users report...

07 June, 2014

Yahoo Jumps on Video In an effort to compete against YouTube, Yahoo plans to premiere a rival video service later this summer. With YouTube’s 1 billion unique monthly visitors and thousands of advertisers, how can revenue-stagnant Yahoo differentiate its newest video initiative? While many features of...

31 May, 2014

#HashtagHotel Trends 8 Times, for Locked Account Imagine a brand making its account private (so only followers can see their tweets) and then hosting a 24-hour, round the clock Twitter party, exclusively for followers. That’s exactly what we did for our Club Carlson client and the...

24 May, 2014

As many brands have discovered, building a social audience doesn't mean that fans and followers will necessarily connect, or even that curated audiences are even the right target. Increasingly, fan and follower engagement is becoming a measurement of success, especially that of core brand target...

19 May, 2014

In the past half-decade or so, crowdfunding has become a popular way of socially raising funds for just about everything – from small arts and crafts projects to big-budget movies. While I was at SXSW, I learned about a crowdfunding company called Fundrise. As opposed to...

11 April, 2014

Facebook Punishes Brand Updates That Are Text Only Remember when Facebook told us that the best content would be surfaced to people? It no longer says that. Now if you are a brand and share a text-only update, your reach will be less. This is after...

25 January, 2014

Welcome to 2014. Facebook is telling marketers that the decline in organic reach is inevitable despite the fact that it's causing much of the decline. That plus the #PolarVortex and the second most engaged social network in this week's Social You Should Know. Decline in Facebook...

11 January, 2014

A recent study by Janrain shows some interesting new data on social login trends, confirming that 34% of users prefer Google social login, second to Facebook at 46%. While that may not be huge shocker, the rate at which this is growing is.  As you can...

21 October, 2013
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